"Don't compete with animals. If you lose, you are worse than an animal. If you draw, you will be like an animal. If you win, you will be worse than an animal." Therefore, it is very important to choose your competitors. When I first got involved in the SEO industry, I thought my competitors were search engines. I compete with Baidu every day, and every time I update, I feel like I am facing a formidable enemy. With the progress of Baidu and the in-depth understanding of SEO, I later discovered that SEO’s competitors should not be search engines.
who are seo competitors
An industry with value must have a competitive market equal to its value. Search the main keywords on Baidu, combined with empirical thinking and other tool analysis, you can see the competitiveness of the keywords, then based on the intensity of competition, you can change the homepage (three Pages, five pages...) are regarded as competitors, because our SEO goal is to rank first, so the websites in front are the goals we want to challenge and surpass.
Analyze seo competitors
Once you understand your competitors, you need to understand the reasons for becoming competitors, including data performance in many aspects such as inclusion, external links, snapshots, PR, friend links, etc., in addition to some comprehensive strength performance.
Website content quality
This cannot be clearly shown in digital tables through the display of data. Only industry insiders and SEO personnel with an in-depth understanding of the industry can identify the quality of the content. What is also important to note is the frequency and quantity of updates. For small websites, If you can update 2-3 articles every day, it means that the opponent attaches great importance to optimization. If you want to make up for the disadvantage of optimization time, you must strengthen the quality and update of the content. If the opponent is the big brother ranked first in the industry, it will be stable all year round. To top the list, we need to take a long-term view to optimize the promotion strategy.
Website external link quality
Some friends who like to build external links in forums need to pay attention. External links increase quickly, but the quality is not very high. This is a waste of time, energy and material costs and is not advisable. Don’t be afraid of websites that only pursue the number of external links. Search engines will help you see through their deception. Those with high-quality external links are the real competitors, so you should also focus on building external links to your website.
Website ranking history
Don’t be fooled by temporary ranking data and misjudge the strength of your competitors. Check the historical SEO comprehensive records of a website to see the true competitiveness of the website. The new website belongs to the same starting line. The competition is persistence, and the old website takes up time. Compared with the advantages in weight, the competition is hard work. Small sites have limited competitiveness. When competing for external links, large sites have strong strength and can only avoid their advantages and wait for opportunities... Only by knowing your opponents can you formulate an SEO optimization strategy that maximizes strengths and avoids weaknesses.
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