Affected by the increase in search engine ranking factors, SEO work has become more and more detailed. From acquiring domain names at high prices to increasing external links by any means, from streamlining the website structure to considering keywords word by word, content pages that directly face users have also been put on the table and become SEOers. A battleground for military strategists.
Information delivery on content pages
As the name suggests, the role of the content page is to provide users with effective content and information, and the user's purpose is also the same. It is understandable to improve the quality and originality of the content page, but a purely original article may not necessarily get a good ranking. At this time, I question Whether the content of the article serves users or obeys search engines has become a source of conflict. The roles of the two are complementary. Users want to get information, search engines want to get users, SEOers want to get search engines...
Content page optimization
The weight of the content page will increase to a certain extent with the homepage. In addition, the quantitative advantage compared to the homepage and the flexible use of long-tail keywords can help the website be included. If reprinting other people's articles can help the inclusion, you may as well leave the author's credit. Links can also be regarded as an affirmation of the author's efforts. After all, a link will not bring much loss to the website, so the number of included internal pages is also considerable. It is a vast land that cannot be forgotten for SEO optimization and promotion.
Content page user experience
The information transmission of the content page is more accurate, the promotion scope of the content page is wider, and the user is more likely to see the content page. How to use the content page to retain users and successfully guide users to understand the website? Every corporate website will have a product page. News page. These two types of content account for 80% of the entire website. The company's product pages are limited, but the news pages are unlimited. How can we use unlimited space to increase the weight of this limited product? Content pages such as what products and services the company can provide are what users need to know most, and the product page is the last one to make a transaction. It is after knowing and understanding response, so doing this information well will play a vital role in increasing your product sales.
In addition to doing optimization and promotion yourself, when providing SEO services to other companies, you must also let customers understand the importance of content pages and use limited optimization resources to create unlimited optimization effects.
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