How is the website included in Baidu? How is the Baidu snapshot? How is the keyword ranking? This is a question that many webmasters are concerned about, and the core issue of these problems is undoubtedly the weight of the website, so what is the weight? The weight itself is only abstract and cannot be Quantitative, so this has caused a lot of confusion for many webmasters. Today I will talk about the tip of the iceberg with you about the assumptions about website weight.
First, the law of weight growth
The weight of a website will not be fixed. It will continue to change with the structural adjustment of the website, information filling, link complementation, etc. Good optimization operations can increase the weight of the website, while poor optimization operations will reduce the weight of the website. The weight of a new site starts from the default value X. After that, the weight will increase with time and decrease with other factors.
Second, the law of conservation of weight
The total weight of a website at a certain stage is constant. The more channels the website has, the lower the average weight will be. The fewer channels the website will have, the higher the average weight will be. Therefore, when the website has many channels, it is necessary to highlight the key points and concentrate the advantageous weights. Pages with the highest search value also comply with the 28/20 rule, and “nofollow” pages with no search value.
Third, the law of weight decay
The weight of the website is the highest with the homepage. The homepage is first passed to the channel and then to the article page. The further away from the homepage, the lower the weight. If you want to increase the weight of the article page of your website, you must consider the article link path. In addition, as the website continues to add new articles, old articles will continue to drift, which will also lead to weight attenuation.
Fourth, weight derives an invariant law
Website links pointing to other websites have no impact on the weight of your own website. If pointing to spam links will lead to weight loss, isn't it because of the impact of export? The explanation at the tip of the iceberg is that pointing to spam links is a manifestation of poor optimization. Search engines will reduce the weight growth value of the website, which is the total weight of the website. Decentralized rather than decentralized.
Fifth, weight is introduced into the law of value-added
Links from other websites pointing to your website will increase your weight, so the more external links pointing to your website, the more weight you will receive. However, there is one thing here. When the weights are very different, the transfer from high to low may cause the latter to be K. The explanation at the tip of the iceberg is weight overflow. The weight value of a website within a certain period of time is normal. If it suddenly increases beyond this range, The range is overflow of weight and will be punished.
The above laws are based on my own opinions, and I hope to communicate with experts to promote them. This article is original from http://www.fzfcyy.com/Fuzhou Modern Women’s Hospital SEO, please leave a link for reprinting, thank you.
The author’s personal space at the tip of the iceberg