What I see most on major webmaster websites and webmaster forums are some technical articles about website optimization, but it is rare to find articles about the implementation plan of website optimization. To a certain extent, many people do not pay attention to this issue. But for the successful completion of a project, planning is a very important aspect. Work without a plan or order may only achieve twice the result with half the effort. The author is not saying that SEO technology is not important, but as an excellent website optimizer, you also need to pay attention to the project planning and implementation process.
Many friends may not be very clear about what should be included in the website optimization project plan. Here the author mainly emphasizes several important aspects. The completion time of the project, the work goals of the project, and the task allocation of the project. In many Internet companies, SEO projects are not completed by one person. Therefore, we should clarify goals, implement plans, and make full use of human resources.
1. Project completion time
Whenever we get a project, or the company asks us to optimize a website, we should clearly know what we should do and how long it will take, so as to improve the efficiency of our work. But I believe that many webmasters are not very clear about their project completion time when optimizing. This makes it easy for oneself to become lazy under certain circumstances, thus affecting work efficiency.
Generally, a website optimization project lasts from one month to half a year, and it may be longer than one year. The time span is very long, which requires our optimization personnel to clearly understand the completion time of the project so as to better organize the work. The author believes that everyone should understand that time is money.
It is best to list the time for the completion of the project in many details. It cannot be too broad and say it will be completed in a few months. It may be better to follow the work process and clarify the completion time of each stage.
2. Project work goals
The work goals of the project must be familiar to seoer. Many website optimizers will set a reasonable work goal for themselves. For example, how much content is included and how many external links are added. The goals of a website should be set based on the situation of its own website and the situation of its competitors. For example, we are an enterprise website, and there is no need to include tens of thousands of pages. Similarly, if our competitors only have a few hundred external links, there is no need for us to set an unnecessary goal of increasing the external links to 100,000. This will increase the workload and waste human and financial resources.
The main goal above refers to the work goal, but we should also clarify the overall goal of the project, such as the ranking of the website to the top of the homepage, how much traffic the website will have, and set reasonable goals, and the work will not be blind.
3. Project task allocation
In many cases, we are not implementing a project alone, but as a team. Here we need to clarify the importance of personnel division of labor and improve the orderliness of work. Here the author also needs to emphasize the need to allocate personnel according to their abilities and preferences, so as to mobilize their enthusiasm for work and complete their work better. Generally, tasks can be allocated according to the following content: friendly links, directory submission, Q&A platform, blog updates, bookmarks, soft article submissions, and own website article updates. This can be based on different websites and your own team. Different task allocations can be set .
The allocation of tasks is also conducive to future work assessment, and can also improve the overall SEO work quality. Let team members clarify their respective responsibilities.
The author has briefly talked about three points about the website optimization project plan above. I hope it will be helpful to everyone. I also hope that everyone can understand the importance of the plan and don't do one thing blindly, whether it is an individual or a team. This article comes from Cafulin’s official website http://www.cafulin.com . Please indicate the source when reprinting. Baidu knows the super group 133172588 with 500 people, and we look forward to everyone joining us.
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