It is not easy to build a website. From the choice of domain name to the choice of space and the use of programs, it will all affect our SEO. Below, I will talk about what we need to do from the beginning to the end. I have also talked about medical online marketing: hospital website construction plan. Here we will elaborate on several key points about website construction before SEO.
Domain name selection:
1. Independent domain name
Needless to say, second-level or multi-level domain names give people the first impression of being irregular.
2. Domain name length
Keep the domain name as short as possible to make it easier for visitors to remember. Remember that NetEase used to use netease. If it hadn't been replaced by 163, there wouldn't have been such a big improvement. I would like to ask among the largest portals in China, which domain name is the longest? For example, the domain name of Nantong Weather is www.a***.com a+area code. This kind of domain name is more convenient for users to remember.
3. Domain name relevance
It would be even better if the domain name can contain keywords. Search engines prefer such sites.
4. Try to choose a .com domain name. This does not mean that the weight of domain names such as .net and .cn will be worse than .com. It is just that the .com domain name has been deeply rooted in people and is easier to be accepted by the public.
5. Has the domain name been penalized by search engines?
Check the record of the site domain name, and then use the link and domain commands to check the reverse link of the domain name. If the site has no record, but the backlink has a record, or the input URL has a record, but the site has no record, then you have to be careful. The older a domain name is, the better it is generally.
Space selection:
1. Selection of IDC host provider
Choose a regular and reputable IDC hosting provider. Don't be greedy for small gains. In the end, they will shut down your space and the hosting provider will run away. Not to mention that your money is gone. The most important thing is that a lot of thought has been put into the website. Isn’t it a pity that the data was lost like this?
2. Speed and stability of space
This is very important. To put it simply, if you work for telecommunications, but you choose Netcom’s virtual host, what will it be like when you use it? You can contact customer service to provide a test space to see the connection speed. Stability is essential for the long-term development of the website in the future. And it is also an important factor to consider in the future website optimization process. This point goes back to the choice of space quotient mentioned earlier.
3. Space parameter selection
Current virtual hosts may limit the number of IIS connections, CPU usage, and traffic limits. Generally speaking, blogs and corporate websites do not require a large number of IIS connections. The number of IIS connections can be simply understood like this. Now it is generally understood as the number of people online at the same time. Every time a web page is opened, one IIS will be occupied before the web page is fully opened. If the web page is divided into columns, it will occupy two columns. Multi-threaded downloading will occupy a lot of IIS. When all your connections are occupied, the next visitor will be prompted that they cannot connect when they visit your site. When building a portal or other larger website, this needs to be carefully considered.
4. In the case of websites on the same server, if other websites on a server show signs of being punished by search engines, then do not choose this server. Do not put it on the same server as SF and other illegal websites.
5. After-sales service. If your website is down, but you contact customer service, but the customer service ignores you, or no one is on duty, will you be anxious and anxious? Yes, this is also very detrimental to the later optimization of the website. of. Choose a hosting provider that has alternating day and night duty.
Program selection:
1. Program performance First consider the optimization performance of the program and whether the website structure level is clear. The program structure level of many websites is very poor, such as Nantong Modern Urology Hospital. What’s even more depressing is that once an article is written, there will be multiple URL addresses. Article pages, column pages, and homepages must have a good hierarchical relationship. Homepage-column-articles look like this.
2. The security of the program. Many friends can directly download a copy of the source code from the source code website, make simple modifications and put it on the shelves. Before putting it on the shelves, if we don’t have the foundation of scripting language, we can also use some simple tools to test the security. For example, Ming Xiaozi, ah D, can test simple upload or injection vulnerabilities. If the security is not done well and the website is maliciously invaded by hackers, the website will be greatly affected. It is recommended to use domestically better and more widely used programs, such as DEDECMS, phpCMS, WordPress, zblog, etc. These programs have great advantages in terms of optimization and security. Nantong SEO Blog uses wordpress. In addition, it has also done some optimization for wordpress. Because they are updated frequently, once a vulnerability occurs, the official will provide a patch. As long as we patch it in time, it will be fine.
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