Recently I ran a small group buying website. It was really awkward at first due to lack of experience. Today I will write down my business experience and share it with you. Let everyone have an accurate understanding of the group buying network and find their own direction in order to remain invincible in the highly competitive group buying market.
first. First, let’s talk about the domestic market. There are four types of group buying websites. The first type is the pioneers of group buying websites, such as LaShou, Meituan, etc. The second type is domestic portal websites, such as 58 Group Buying, QQ Group Buying, Taobao Group Buying, etc. The pioneer of the third type of local group buying. Group buying in Beijing, group buying in Wuhan, etc. The fourth type is the follow-up type. Facing the group buying craze. Many people were eager to give it a try, so everyone saw that the market was flooded with groups, large and small, of this and that group. But in the melee of thousands of regiments, especially the fourth and largest group of regiment leaders, how we survive and develop in the competition is a question worth thinking about and studying.
First of all, as a small group buying website, we do not have a lot of funds to compete with large group buying websites for advertising. Take Fushun as an example. In a second-tier city, all the big websites are spending money desperately to capture the market and expand their effect. You often see handles on advertising spaces, Meituan. On the bus, in the newspaper. They are everywhere. They do advertising regardless of cost. Can we confront them head-on? Obviously the answer is no. Their purpose is different from ours. Their eyes are not focused on the small profits, and they don't care about the gains and losses of a city or a place. So we can only avoid its sharp edges and use our daily product audience as specific users. A point-to-point publicity. For example, we make a children's paradise. We went to various kindergartens to promote it. We make holiday gifts and go to factories and mines to promote them and so on. Because after all, we are locals. Although we don’t have the right time, we still have the right location and the right people. With our targeted promotions. We strive to win customers with humanized products and considerate services. Didn’t Chairman Mao say: A single spark can start a prairie fire? Haha.
In fact, as a webmaster, you need to control your finances and hire as many people as possible. The cost is also high. Few people are employed. I can't do the job yet. So you must control your personnel structure in a planned way. Few people but good people. Moreover, a certain amount of advertising must be placed every month, so it is important to live within one's means. Learn to budget carefully. Make planned allocations based on your own financial situation. The group buying website does not mean that the amount of advertising you invest will determine the amount of purchases. Because he has a process from unfamiliarity to familiarity to trust. Therefore, owners of small websites, don’t invest blindly. If you have a lot of money and are not afraid, you can do it. But it is not recommended to spend money like crazy.
Third, as a website leader, you must have a comprehensive and developmental perspective on your website. Enrich your own products. So that both men, women, old and young can enjoy themselves. They can all find the products or consumption they need on your website. Keep up with the market’s consumption hot spots. For each festival, products or services that are suitable for the festival are planned to be put into use. Let consumers form the mentality that they must visit the website every holiday, and you will succeed.
Fourth, as a website for online marketing on the Internet, the final king is online promotion. Bidding ranking is now widely popular. This is the most expensive and most effective method. If each group purchase wants to get traffic quickly when it is established, the promotion and publicity of the website will definitely be inseparable from the bidding ranking of search engines. However, this requires burning money. At present, a word like Beijing group purchase can be clicked once on Baidu. The price is about 4 yuan. And there are already ten promotion websites! Can you afford this price? After that comes online advertising and navigation. I think online navigation is still effective and has the highest cost performance. The place where most of my smile shopping traffic comes from is group purchase navigation.
Then there’s the meager marketing. After the rise of Weibo, many group buying websites entered this field. Many group buying websites also have teams dedicated to managing meager amounts. Meager marketing is also strategic. First of all, it’s all about fans. Without fans, it’s all just talk! Once you have fans, it’s time to publish on a modest basis. The main contents of Weibo include: 1) release of important information about the company; 2) on-site capture of emergencies; 3) equal sharing of effective knowledge; 4) corporate group purchasing information. Be careful not to use too many ads to avoid offending fans. There is also SEO. This is the most basic work. If you stick to it for a long time, you can save a lot of advertising investment. However, the current form is that the homepage is basically some early group buying websites and some group buying websites under portals, so the keywords we need to do naturally need to be well grasped. Our goal is to win with the long tail. The others are traditional marketing models, such as email promotion, blog marketing, soft article promotion, etc.
Fifth, as a regional website. It is still very difficult to survive. We must be prepared for a long and protracted war. Those who are eager for quick success and have a fragile mentality are advised not to enter this industry. It is also a good local business strategy to identify business opportunities and make use of the contacts brought by group buying websites. Selling specific groups of people or specific products is also a good local business strategy. In short, one sentence. There is no business that can't be done, and there are people who can't do it. It all depends on people. Not much to say about this. I hope everyone will get rich and find their own world.
This article was submitted to the chinaz forum by Fushun Group Buying Network www.e7smile.com.com . Please keep the link for reprinting!
Thank you china7652 for your contribution