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When I was reading an SEO material today, I saw a small chapter called Website Goals Affect SEO Strategies. This small chapter is about adopting different optimization strategies for different types of websites, so today I will discuss this topic with you. There are many types of websites on the Internet today, such as: personal blog types, e-commerce types, forum types, social networking types, etc. The existence of various types of websites also has different meanings. But all websites have one ultimate goal, which is to make money. To put it simply, make money. So for these different websites, the SEO strategies we adopt are also different. Let me analyze them below.
1. Blog type
Optimization focus: traffic
The blog type is an information sharing website. The blogger writes some of his experiences and skills in the blog to share them. So the profit point of this type of website can be advertising profit. Since it relies on advertising to make money, the traffic of the website is the key, so how to increase the traffic of the website? You can use several methods together, such as SEO+mail+QQ+QQ group. For example, Lu Songsong's blog is an example of this type of profit. There are advertisements at the beginning and right side of his blog.
2. E-commerce type website
Optimization focus: traffic + conversion rate
This type of website is completely different from a blog type website, because it sells products itself and can make money directly. Then the focus of this type of website is traffic and conversion rate, and the conversion rate is related to PV. The higher the PV, the higher the conversion rate will be. So how to increase website traffic? You can use SEO or SNS community promotion methods to let more people know about your website and enter your website. The conversion rate depends on long-tail words. Although there are very few people searching for long-tail words, because the word being searched is relatively long, it can be inferred that users searching for this word are more targeted, such as searching for cheap kobe bryant jersey. If the user of the keyword wants to buy Kobe Bryant’s jersey, then expanding the long-tail keywords of the website and rationally laying out the long-tail keywords of the website can improve the conversion rate of the website.
3. Forum type
Optimization focus: number of user registrations + number of people online at the same time
The profit point of forum-type websites is the number of user registrations and the number of people online at the same time. Regarding the number of user registrations, you can ask registered users to help you promote it, so that more people can register in your forum. So how does it work? When a user registers in your forum, he will get a link address. Only how many people he invites to register in the forum through this link address can his account be activated. Of course, the premise for this is that the content of your forum is of high quality, attractive, and helpful to others. Otherwise, no one will be willing to help you promote it. Of course, other methods can be used to increase the number of user registrations, such as emails. This does not refer to the kind of aimless mass emails, but emails sent to potential customers or targeted customers. The conversion rate will be higher. There are also QQ, social promotion, etc., so I won’t go into them one by one here. So how to solve the problem of the number of people online at the same time? This must be solved by the internal staff of the forum, such as holding an event regularly and setting up some small gifts that can be redeemed with points. Then each moderator responds to user comments in a timely manner, and so on. By maintaining good communication and a harmonious atmosphere with users, you can definitely increase the number of people online at the same time in the forum.
4. Social-type websites
Optimization focus: number of user registrations
The profit points of social-type websites and forum-type websites are similar, which is also the number of user registrations. In addition to the methods just mentioned in the forum type, there are other methods. For example, develop some small applications, such as Happy Farm and Happy Ranch, which not only provide users with entertainment, but also increase the number of users of their website. Of course, for a good social networking site, high-quality content is indispensable.
The above is my personal opinion. Please give me some feedback if it is not well written.
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