Maybe everyone knows that doing SEO requires at least one website, and a website with an article publishing system, because in this industry everyone agrees that content wins. However, for websites that are not content-based, such as bidding single pages and Taobao single pages, how to optimize web pages with only one page? This is a problem that many Taobao customers are concerned about, but it is rarely seen on A5. Most of this kind of articles are written over and over again with content and external links. There is not much practical value. I think after I wrote this article today, it will definitely be helpful to my friends who are doing single-page optimization. In my opinion, if you do the following rules for SEO single-page optimization, it will definitely come true.
1. The way of writing Title, Description and KeyWords of a single page should be differentiated.
Many people are too lazy to download a single page from the Internet and don't even bother to modify it. How can such a lazy attitude do a good job in SEO? Even if you make the same product as others, even if you copy his page, then Also be sure to change the title of your website page to make it unique. This involves the writing problem of TDK on the web page. According to my observation, generally adding two special symbols in the title (Title) is very easy to attract clicks, such as "[]" and "*", such as my Suye Mask* For the **.com site, I wrote the title like this "[Suye Facial Mask]..." and put the main keywords in special symbols. When the search engine crawls the page title, it will show you this Special titles, even if your site is ranked below the homepage, will easily attract clicks.
For description, you must be able to fully extract the central idea of the website. The most important thing is to highlight the advantages of your product, because the description will also be displayed by search engines. You can also write a contact number in D. . I usually do SEO, including when I provide SEO services to companies, I like to add a phone number in the description. One customer prefers to do it this way. Furthermore, when users search for a website and see a phone number, they can directly add it even without entering the website. contact you. Writing descriptions requires a certain amount of organizational skills. Some people like to save trouble and make the descriptions and keyword tags exactly the same, which has a very bad impact on the user experience.
Keyword tags (Keywords) have no longer been valued so much by search engines in the past two years, and their weight in rankings is not that high. However, as a saying goes, it is better to do it than not to do it. Similarly, there is no harm in writing keywords in K. The writing method of TDK is similar whether it is a single page or a website with rich content. In short, TDK must be different from other single pages. It should not be without features. Then it will be difficult for users to click, let alone the subsequent conversion rate.
2. The keywords on a single page should be arranged reasonably and the density should be controlled well.
Because a single page does not have an article publishing system, it is necessary to be able to control the keyword layout. Generally, when we open a bidding single page, we will find that this kind of page is very long. In fact, from the perspective of keyword layout, this is very good. A single page itself has no content. If the page is not made longer, the keyword density cannot be involved. Then it will be difficult for search engines to extract the core content of the page, and naturally it will be difficult to obtain keyword rankings. On a single page, it is extremely important to apply some HTML tags appropriately. For example, in the application of h1-h6, strong, B, alt attributes, etc., my general operation method is to pay great attention to the use of h tags. As long as the h tags can be used well, keyword rankings are relatively good.
And the exquisite layout is the top priority. If the keyword layout cannot be done well, the single-page ranking is basically nonsense, so how to layout it? Generally, it can be set in the alt attribute of the logo, and then the logo picture is linked to the homepage, but This method of operation is too primitive and search engines cannot directly crawl anchor text. Anchor text is very important. Then we can use CSS control to implement this method, such as using the image replacement method. This approach is to first create a perfect "content layer" and "structure layer" for search engines to see. It has both anchor text and title attributes, which is much better than the traditional logo directly linking to the homepage. In fact, the purpose of this is to make keywords appear in the form of anchor text as much as possible, thus avoiding the dilemma of insufficient keyword density on a single page. These are the two most preliminary stages of single-page SEO operations, first TDK, and then keyword layout and design. There are many other operating techniques that need to be optimized.
Regarding SEO single-page optimization, it is not enough to achieve the above two points. What needs to be done is how the product description conforms to the marketing strategy and how to operate the external links. These directly affect the final SEO effect of the single page. For a single page, it does not rely on content to win, but on some extraordinary strategies. Too many people only focus on updating content every day and doing crazy external links, but few people think about whether these methods and strategies are suitable, and whether there are some Is it a special technique, or can it be suitable for a single page? In my opinion, when doing SEO, you must not follow what others say, but you must summarize your own practical tests. This article is a single-page operation method, which is the first one, and there is also the next one. Let’s write it here for the time being. My website www.smhunsha.com Shenzhen wedding dress customization. Please respect the author’s hard work in coding when reprinting this article and leave a link to this article. Thank you. .
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