Hello everyone, I have been working hard on the website recently. I have put a lot of effort into the website, but I can't see great results. Firstly, my energy is really limited, and secondly, maybe my skills are still lacking. lacking. Recently, my friend had a small website, but for some reason the website was demoted. He asked me to help him take a look at it. Although I didn’t know much about this topic, I still took the time to study it.
Websites being punished or demoted by search engines has always been a topic that everyone talks about endlessly. So there are three main issues we are concerned about in this regard: What happens after a website is punished? Why is a website punished by search engines? Websites are punished How to solve the problem of downgrading? Today I will only focus on the first question to give you a detailed introduction to what will happen after the website is downgraded.
You may think that I am avoiding the important points and not talking about the key points. In fact, this is not the case. Only when we understand more about these phenomena of power reduction and become clearer can we better analyze the causes and find corresponding solutions in the future. Be prepared. If we don’t know anything about something, how do we solve it? It’s obviously very difficult. Therefore, I believe that when doing anything, we must first start from the fundamentals, grasp the main contradictions, and make preliminary preparations so that things can be done with twice the result with half the effort.
1. The content included in some parts of the site has been reduced.
The issue that everyone is most concerned about is the collection and snapshot of website content. In fact, as long as the website content is not deleted on a large scale, it generally does not count as being demoted. Don't think that any time a website's content inclusion is reduced, it will be regarded as a downgrade. Generally, for example, if the inclusion of a few hundred items is suddenly reduced, or only the homepage is reduced, it will be considered that the website has been downgraded. The main reason for this situation may be that the content of the website is repeated on a large scale on the Internet. It was included before because the search engine has not recognized it, but once it is recognized, it will delete your page. , lower your weight.
2. Reduced external links to the website.
The reduction of the external links of the website here is of course not a small reduction of one or two, but a large-scale reduction of all external links of a website. If a website has 2,000 links, and if the number suddenly decreases by 500 or even 1,000, then you should pay attention to see if the website has been demoted. This situation usually occurs because the quality of the external links made before is very low, or because the account used to create external links has been deleted, and all links have become invalid links. Therefore, when making links, we must pay more attention to the quality of the website's external links, and make more high-quality external links, one after another. This is a healthy development for our website, rather than doing a lot of them at once. Spam links, which were then deleted ruthlessly and painfully.
3. Website keyword ranking decreases.
I also had a website before. It was ranked on the homepage at the beginning, but then the ranking suddenly dropped for some reason. I guessed that the website had been demoted. Later, I found that there were no problems, and I felt that the website I was not demoted. Sure enough, within two days, my website ranking came back. It turned out to be a false alarm. Here I am thinking that the decline in website keyword ranking does not mean that the website weight has been reduced, but it is very likely if it is reduced for a long time. Therefore, when encountering a decline in ranking, everyone must treat it calmly and start preparing for the future. When it comes to recovery, you must also be prepared to deal with the phenomenon that the website is fake and has its rights downgraded.
4. The homepage of the website is blocked.
Being blocked on the homepage of a website is the last thing anyone wants to see is a demotion of rights, because this phenomenon is the most severe punishment for a website. In this case, we can’t find the homepage of the website using the site command, or we can’t find the website using the site command. At this time, we must pay attention to check whether there are some serious cheating phenomena inside the website, such as excessive accumulation of keywords. Lots of duplicate pages and so on.
5. All pages of the website will be deleted.
Generally, unless we do something that goes too far, such as a large amount of illegal and disciplinary information, pornographic information, etc. within the website, these things are the fundamental reasons why the search engine will demote the website to delete all pages. It is actually very easy to encounter such a situation. An easy solution is to delete all this information, establish a positive theme, and resubmit the website to major search engines.
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