For novice webmasters, the prevention of website deprivation is much more important than the response after the downgrade, because there are a large number of webmasters who have experienced website deprivation and left lessons and experiences for novice webmasters. As novice webmasters, Why do we need to repeat the mistake of website downgrade without preventing it in advance? For us, the mentality of building a website with the hope of imminent success is very fragile, so we should prevent the website from being downgraded or website construction and promotion. More mistakes are the prerequisite to ensure our success!
Preventing a website from being demoted and improving website weight are the same topic, and preventing and responding to a website's devaluation are the same. No matter what situation a novice webmaster is in now, he must face it proactively. I have been building a website for some time, so let me talk about some of my feelings and opinions in these aspects.
1. Understanding search engines is the basis for us to use SEO to increase the weight of the website.
From a certain perspective, the SEO work we do is to cater to the spider's taste so that it can crawl and include our website in a timely and efficient manner. Don't think that a spider is just a program and ignore the artificial intelligence it is responsible for. Many novice webmasters are keen on pseudo-originality because they do not pay attention to spider artificial intelligence, and eventually lose the favor of spiders. Spiders will perform certain copied content detection when crawling and crawling. At this time, pseudo-original articles can easily be judged as copied or reprinted versions, thus affecting the spider's interest in continuing to crawl. At this time, the webmaster can find the shadow of the spider in the log file, and he should know the reason why the log has not been included.
After understanding search engines, we found that many internal website SEO optimization skills are derived from the understanding of search engines, such as the use of H1 and title series tags, the method and effect of boldface processing of keywords, keyword distribution, etc.
2. Pay attention to the construction of external links to the website and do not ignore the quality of external links.
If the number of external links fluctuates too much in the short term, it is very likely to be judged as cheating and punished; a large number of low-quality external links may evaporate instantly during the update time, which will directly lead to a decrease in the weight and ranking of the website. When building external links to a website, novice webmasters must not ignore the quality of external links. One high-quality external link can be equivalent to dozens or even hundreds of low-quality external links. High quality here refers to the combination of weight and stability.
Friendly links are a very important part of external links and are also very prone to problems. To say that friendly links are important means that they can not only bring traffic, but also allow you to inherit part of the other party's weight. However, once a friend's website is banned or demoted, it will also affect your own website. Therefore, novice webmasters must carefully review when making friendly connections, check the status of the other party's website regularly, and maintain friendly communication with the other party.
3. Focus on original content and insist on daily quantitative updates
The importance of originality is self-evident, as described in the first point. From the day you become a webmaster, congratulations on becoming an online writer. If you want to keep relying on fake originality to make a living, your website is destined to not get good weight and ranking. Yesterday, I saw an article about using site groups and pseudo-originals to rank several sites on Baidu's homepage. I admired it, but when I searched for the address on the screenshot, it was reflected that the domain name did not exist. It was obvious that the website had gone through After a short period of ranking on the homepage, I was k-listed.
Many people have trouble with originality, which shows that you still lack understanding of the theme of the website you are making. In fact, webmasters' articles are also very easy to write. One is to pay attention to the distribution of keywords; the other is to inject your own thoughts into the article. Keeping the website updated is a daily homework for a qualified webmaster, which is very important. You use the site map to express your determination to update the website every day to the spider, but you actually spend two days fishing and three days drying the web. When the spider comes, it will find that your website has no new changes. As a result, it will be very angry and accidentally demote your rights!
4. Ensure website security and prevent counterfeit originals.
Space stability and website security are important conditions for a good website. Whether it is a virtual host or an independent host, a stable web space is what spiders are happy to see when crawling. You can imagine that the spider is performing a secondary check on the web page. If the index encounters failure Open errors are fatal to the growth of a new site. When we browse the Internet, we may all encounter similar warnings reminding us that the website contains malicious code or phishing software. In this case, the only result for the website is to be K or downgraded.
Once the space is determined, we generally will not change it. For novice webmasters, website security is a very important task. Webmasters should always check whether there are pop-ups, Trojans, and unfamiliar invisible links in the web page code. Once found, they should immediately remove them and take corresponding improvement measures. The job of an online editor is very boring. Updating the website with original content around the same theme, whether a novice webmaster or a website editor of a large portal, may be faced with the embarrassing situation of having no inspiration and nothing to say. The column contents of many large portal sites are actually fake. I wonder if you are aware of this. A low-weighted website is faked by a high-weighted website. Spiders cannot tell the authenticity of the facts. Because of the different weights, the collection speed and web page snapshot update are also quite different. Therefore, novice webmasters are in a weak position. If they find this situation, they can give feedback quickly. To search engine webmasters.
5. Understand the performance related to website demotion, do a good job in checking and find out the reasons in time if there are any problems.
Relevant manifestations of Baidu's downgrade: sharp reduction in inclusion, rapid decline in rankings, often accompanied by K on the homepage, domain no longer being the first on the homepage, etc. The main manifestations of Google's downgrade are: website ranking decreases, inclusion stagnation, occasionally accompanied by the K of some pages.
Checking the inclusion or snapshot updates of the website every day to understand the relevant rankings is a repetitive task that the webmaster is most willing to do. If you encounter the above, you must confirm whether the website has suffered a demotion. If it is confirmed that the website rights have been downgraded, novice webmasters should also stay calm, immediately investigate the cause, and make improvements. If found in time and processed quickly, the website ranking and inclusion can be quickly restored. The article was originally created by the editor of the Good Body Weight Loss Network http://www.haoshencai520.com and was first published on the Webmaster Network!
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