According to the latest observations on search engines, social search has slowly affected SEO. The so-called social search means that when you search for a keyword, you will see other people’s evaluations of the search results. Different results may have different opinions. Evaluation, a good reputation will have a ranking advantage. There are many forms of social search, and now there are various methods such as Google +1 button, Google Personal Blocklist to block spam search results, Baidu star addition, etc. Judging from the trends of search engines in various places, the future development direction of search engines should be towards social search. Of course, the above description of the concept of social search is not very appropriate. It should be said that social search should integrate the participation of social people in search results. Generate some.
The forms of social search include the following:
1. Some functions developed by the search engine itself allow searching for ginseng, good or bad comments, collections, or blocking, etc. These are functions developed by the search engine itself to serve social search, such as the Google +1 button, etc.
2. Participation in other social media, such as Weibo, Facebook, etc. These should belong to third-party network tools. In fact, search engines have already included these URLs and treated them as external links. If you check the external links of my blog, you will find that In fact, this is counted as a valid connection.
3. Some sharing platforms, such as bshare, jiathis, etc., although they are very similar to Weibo and Facebook, they are still different. These sharing platforms include Weibo and Facebook, but they are only part of social media.
4. Internet strategic cooperation, such as the brand promotion launched by Baidu. It is said that the conversion rate of this Baidu brand promotion is very high. In fact, people who do SEO will find that although SEO is just content now, it is still difficult to really control the color SEO. It is said that the current SEO industry has increasingly higher requirements for SEOers. SEOers not only need basic search engine optimization knowledge, but also must pay attention to and invest in social search, and conduct scientific analysis of website data.
Why is social search slowly affecting SEO? There are mainly the following reasons:
1. SEO is not only about some basic optimization, but more importantly, it puts users first. User feedback reflects the quality of the website, and social search happens to be a search in which users participate.
2. If SEO only focuses on traffic, the conversion effect may be very poor. Failure to pay attention to social search results will result in half the effort.
3. Only by analyzing website data can we control the entire website and know which parts of the website are popular and which parts need to be strengthened. Moreover, controlling the website content is an important part of social search. Only by thinking about what users want can we Get better feedback from users.
4. If a website has traffic but no "repeat customers", it means that there is a big problem with the content of the website. Repeat customers reflect one aspect of social search. If there are many repeat customers, the social reputation will naturally be good.
I have talked so much, just to illustrate one point, that is, the future search engine optimization is slowly approaching social search, and SEO is not just about page optimization and external links. This article comes from http://webziv.com/seo/434.html , first published on A5, thank you all!
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