For a novice SEOer, the mentality of website optimization is always too eager, and they always hope that their website ranking and traffic can be quickly improved in a short period of time. Obviously knowing that this is impossible (except for using cheating methods), even if the ranking and traffic improvement caused by cheating methods are only for a short period of time, it will have no effect on long-term optimization. However, we also found that for those novices who do not use cheating methods to optimize the website, the website is still not included, has no ranking, has low weight, etc. This is a heavy burden for these novice SEOers who work hard every day. blow. Why does this phenomenon occur? The main reason is that the website is over-optimized, so novices optimizing the website need to grasp the optimization metrics. Over-optimization of websites by novices is mainly reflected in two aspects: internal over-optimization and external over-optimization.
1. Internal over-optimization is mainly reflected in the following aspects:
1. Newbies all know which places on the website page can be optimized for keywords, so they put keywords in these places where keywords should be highlighted. For example, title tags, H tags, keywords and descriptions, using boldface, italics, internal link anchor text, image alt attributes, etc.
2. A large amount of website content is updated every day, but the source of the content mainly relies on collecting content from other people's websites, and there is no originality. This will lead to exclusion from search engines such as Baidu.
3. The stacking of keywords within the website does not naturally and reasonably arrange the appearance of keywords in the article content, resulting in excessively high keyword density.
4. When linking within the website, always use the target keyword as the anchor text to point to the homepage. Natural and reasonable links will link to deep content pages, rather than being limited to the home page.
2. External over-optimization is mainly reflected in the following aspects:
1. A large number of external links have been added in a short period of time. Novices always think that external links are the king, and think that the more external links, the better, so they will continue to add a large number of external links, which is very dangerous for new sites. When adding external links, proceed step by step. For example, the number of external links to the website can be increased by 5 on the first day, 10 on the second day, and gradually increased every day. If you add too many external links too quickly, it will easily be abandoned by search engines.
2. There is a lack of change in external links. Target keywords are always used for anchor text links, or the anchor text of external links matches the title of the webpage too high.
3. Buy a large number of black links and try every means to get links from websites with high weight and PR. If the website quality and user experience are outstanding in the same industry, then these over-optimization performance will not be a big problem, but if the website quality is poor, it may lead to penalties.
Over-optimization of a website will result in the website being punished, which may be a decrease in the ranking of specific keywords or a decrease in the overall ranking of the website. Some websites may even be demoted and deleted. As a novice SEOer, what you need to do is to update the content reasonably, increase external links reasonably, do not optimize all the places that can be optimized, and keep the website in a natural and balanced development state.
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