The most popular Internet developments recently are probably Weibo and group buying websites. The increasing number of group buying websites has also had an impact on webmasters who are Taobao customers. A friend asked me how to build a good website group for Taobao customers. If the website group is done well, it will make money; if it is not done well, it will become a garbage dump. As for how novice webmasters can optimize SEO for their website groups, kedeng webmaster will share with you some of his opinions.
First: increase the weight of the homepage of the main website. The weight of the homepage is very important whether it is an independent blog or a group of websites. The homepage has no weight, and your information cannot be found in search engines. Such a website is not conducive to the user experience. Only the homepage has weight. Users can search for your homepage regardless of their search. Once they enter your homepage, you are afraid that they will not read it. Any other content? So how to increase the weight of the homepage: add the anchor text link of the homepage in the website content, set the homepage navigation in the website navigation bar, directly leave the link to the homepage when leaving external links, and try to increase the weight of the homepage.
Secondly: increase links between station groups. If webmasters decide to form a website group, they must combine all the websites to form a tight sprocket. All websites will link to each other and then jointly point to the main website. If there is a main website, it is recommended that the main website be the main one. The site should not form links with them, just let other sites reach the main site. This can prevent the site group from being K-ed and affecting the ranking of the main site. It is very important to make sprockets for a station group. If one station in the sprocket is K, the sprocket must be removed immediately and replaced with another station to avoid dead chains in the sprocket. We want to build a site group and rely on the site group to make money, but we cannot make the site group a garbage dump, as this will affect the support experience.
Again: add independent IP addresses to the station group. The biggest fear of being a website group is to be discovered by search engines that you are a website group. Then if one website is K-ed, it will affect other sites. Some webmasters will use third-party blogs to form website groups. I strongly disagree with this approach. Third-party blogs are built on other people's websites. They cannot be too advertising in nature. If they are not discovered by search engines, they will be discovered by administrators. , it will be easy to get your account banned. If you are innocently banned, all the previous optimizations will be in vain. All webmasters who create website groups should not save money on the host. The website group should use independent IP and different IP addresses. Registering a domain name with an identity and building a site group requires a large number of independent IPs, so that it is not easily discovered by search engines, and the entire site will not be Ked just because one website is Ked.
Finally: increase the diversity of content in the site group. Webmasters who work in a website group must be very tired. They need to manage a large number of websites every day, so many webmasters will think of being lazy and directly copy and paste the website content. The content of each website is basically the same, so For users, a website is a garbage site. The same content is displayed once you click on it. It is your site wherever you click. Search engines will not include these collected contents, and the website will not have a high ranking. Website content that is not included It is garbage to the website database. It is useless to maintain the website if it is not included. Therefore, webmasters must diversify the content of the website group. It cannot be single and unchanged. It is easy to be discovered by search engines and is also easy to be degraded. User experience.
It is not easy for novice webmasters to do SEO optimization, but these are the basic knowledge of optimization. If you cannot do the basic optimization of the site group, it is probably impossible to rely on search engines to make a living. Understand the site group and understand the search engine. Only then can you do better SEO optimization.
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