It has been almost three months since I took over the company's old website, and I have been making preparations before. The most important preparation is to revamp the old website into a new website and change the interface and program, which is equivalent to a major operation. This took more than a month.
The old website was outsourced by an Internet company. The table layout and ASP program they used were not static, and there were no special website optimization options. For example, the keyWords and description of each article could not be written. This was definitely not going to work, so I resolutely discussed with the company that if we want the website to have a bright future, we must be ruthless and revise the website.
I chose the CSS+DIV layout method and used the DedeCMS program to develop it. The time to complete it is probably May 18th, because the promotion document I recorded is May 19th. In addition to Sunday's rest, it took a total of 11 days to promote until yesterday.
The old website had not updated articles for several months, and had not exchanged a single link, and the Baidu snapshots were all from a month ago. The only thing left for me to use was the old domain name from 2006, which had a high weight, PR2.
Through my 11 days of hard promotion, the current result is that Baidu snapshots of the articles published the next day and yesterday are also included. The main keyword "Wuhan Animation Training" actually ranked fifth on the second page of Baidu, and another non-popular one The keyword ranked first all of a sudden, and I’m so excited that it’s hard to describe.
So what did I do during these 11 days? The summary is as follows:
Link exchange platform update link
The link exchange platform has developed quite maturely. Several large platforms have received a lot of weight from Baidu, so I searched for "link exchange platform" on Baidu, checked their Baidu snapshot, PR value, inclusion, Alexa, and finally filtered There are about 20 high-quality platforms to register accounts and exchange link information.
There are two benefits of posting links here: first, you can find some suitable friend links, and second, if you are lucky, you can use it as an external link to the homepage. Of course, there is definitely an internal link. Generally, within two days, Baidu will crawl the internal page, and an internal page and external link will be successful.
The complicated part of this work is that on the first day, you need to find a group of high-weight link exchange platforms, and then register an account. From now on, it will be simple every day. Log in to your account, update the link, and OK. Updating links is something I must do every morning when I come to work.
Forum reply signature with link
Choose several large forums, at least one with over 10,000 posts per day, preferably one with the latest posts displayed on the homepage. Refresh the forum to see who has just posted a post. It is best if it is original. Like it as soon as possible. Generally speaking, Baidu Spider will always be wandering around in this kind of large forum, and it will take no more than 5 minutes to post an original post before it will be included, so you must start quickly and don't post fake posts, otherwise it will be troublesome if the moderator bans the account without explaining it.
Reply to the original post in a timely manner. This method is suitable for friends who cannot write articles. I think everyone can reply. As long as you reply before Baidu has included this original article, Baidu will default to crawling the link in your signature as original content, so the effect is the same as if you posted an original article and added a link. Moreover, the links sent out by some forums are not in the form of anchor links, but in the form of text that cannot be clicked. At this time, the signature link is an anchor link that can be clicked into your website, which is more suitable for the appetite of spiders and will naturally go to you. Climb inside the website.
Find the right website to be a friend link
Because there were no friend links on the previous website, I had to start from scratch. Since I have registered accounts on so many link exchange platforms, my first choice is to find them on popular platforms. Because our website is of the education and training type, I filtered out the education and training type and looked for websites with normal collection and normal Baidu snapshots to change. Don’t consider PR value, don’t consider Alexa. Because my old site is PR2, the success rate is basically relatively high.
Why do I only consider website inclusion and Baidu snapshots, but not PR value and Alexa? Because at this stage, the effect I want is to increase the frequency of spiders crawling my website, not that I want to increase the PR value, so the friend link website inclusion is normal and Baidu Snapshot Normal is more direct and useful to me. Even if a website with PR4 now asks me to be a friend link, but the snapshot is half a month ago, I will politely refuse because I don’t need the PR value for the time being. When my snapshots are normal, the collection is normal, and I am a PR2 old site, I won’t have to worry about not being able to switch to PR3 or PR4 high-weight sites. The road must be walked step by step. If you take too big a step, it will be easy to make mistakes.
Publish original articles containing keywords
The above three points are all to attract spiders to crawl to our website. However, if they come and can't see the fresh articles, they will definitely leave dejectedly, maybe they will hold a grudge, and they will not come back in the future, so we have to update them at the same time. own website content.
Because I don’t want to pile up a lot of keywords on the homepage title of the website. If I want to search our website through those keywords, I must publish articles with related keywords. I published an original article yesterday afternoon. When I checked it today, I found the non-popular keyword "Wuhan Maya Summer Training Course" and the first result was the article I published yesterday.
In fact, the traffic of this word is not high, and basically few people search for it. But if every article you publish can be ranked first for non-popular keywords, then as others say, the countryside surrounds the city, and you will still worry that you cannot rank well for popular keywords. Noun?
Because there are many professional Internet promoters doing keywords related to "Wuhan animation training", and they have been doing it for a long time. If I want to quickly surpass them, first, my work experience is not as good as theirs; second, my website weight accumulation is not as good as theirs. If I want to achieve results quickly, I must start with keywords that are not very popular and have low competition.
I hope my sharing can be an inspiration to those friends who are helping the company clean up the mess. You don’t have to follow my ideas, but if you can find a path that suits you, and then stick to it, I believe everyone’s website rankings will improve. Author: Simon, article source: http://www.cguv.com/