"What? The website has been hacked by Baidu" is the most painful thing for every webmaster.
Generally, the most obvious manifestations of Baidu K-station are the decrease in site inclusion and the plummeting ranking of keywords. It should be said that a large area of keywords has dropped drastically, and the number of corresponding external links has also decreased to a certain extent. This change may continue. For a period of time, of course, the consequences of such K sites are very depressing for webmasters and SEOers. The traffic of the website must be greatly reduced. Therefore, if you want to restore the ranking, you must carefully analyze the reasons why the site was K. Only if you know what it is The reason? We just know where to start to solve the problem of being Ked by Baidu. Based on the analysis and experience after my own site was Ked, I would like to briefly discuss several factors that led to being Ked:
First, the server is unstable. This reason is the prerequisite for the normal operation of all websites. The instability of the server of some sites will also cause the search engines to be unfriendly to them and affect the crawling of spiders. This should be noted, so choosing a more stable site server is also important for website optimization. Premise guaranteed.
I remember a friend once gave me an analogy: What is the most important thing about a computer? I thought about it and answered: electricity! Then my friend sweated profusely, then smiled and said: It’s not the CUP or the motherboard, but the hard disk, the server The same is true, data is the most important, so we must learn to back up.
Second, it is affected by friendly link sites. Nowadays, in order to improve PR, many sites will choose some sites with higher weights as links. We must be careful when choosing friend links. The more friend link sites are not the better, and of course PR cannot decide everything. The key is It still depends on the update speed, snapshot date, inclusion and other factors. If these sites cannot be K, then your site will also be implicated. By then it will be too late to cry and yell "regret"!
Third, there is the issue of updating the website itself. The reason for this is usually that the updates in the site are not timely, or even if there are updates, the quality of the articles is not high (for example, the collection of content or pseudo-original work is not good enough), so here we encourage everyone to try to use original content when updating the site. This is a benefit to the site. Optimization is the best. Now Baidu also likes original content too much. If you find that too many articles on the site are copied or there are a lot of fake originals, I believe Baidu will one day take advantage of you. In addition, updates must follow a certain pattern. It is best to update during the time when spiders visit your site, so be sure to check the space log spider crawling patterns. I usually complete the update of the article content between 9 am and 11 am. If I hurry up, it will be included in half an hour. If nothing happens, it will be included before 4 pm.
Fourth, the site is over-optimized. Or the traces of your optimization are too conspicuous. Over-optimization is also what Baidu hates, so we who do SEO cannot do SEO just because of SEO. We must grasp a good size and a good degree. Many optimizations are It must be regular and step-by-step, and cannot be done once and for all, such as the number of updated articles, the number of external links, etc. These all require a quantitative standard and cannot be updated blindly. In this aspect, more emphasis is placed on the quality of the articles and the number of external links. Quality is better to be deficient than excessive.
The key point to restore the ranking of the website as soon as possible after it has been K is to find out the reason for being K as soon as possible. The above are some of my opinions. I hope it can inspire everyone, and I also hope that everyone can provide comments and corrections. First published by Shijiazhuang seo: www.ww4585.com, please indicate when reprinting, thank you!
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