Reflections on nine months of running a website and company!
Unknowingly, I have been doing website work for nearly a year. I didn't understand anything at the beginning, but now I understand a little but not very much. I was very confused inside.
I don’t know how many friends regard building a website as starting a business. That’s how I am anyway. From the beginning, I was very ambitious and wanted to start a business. In the end, I decided to build a commercial website that combines physical operations (5280 affiliated network - focusing on talent certificate intermediary services in the construction industry). The website is rough, and to be honest it's average. But what I focus on is practicality and effectiveness for visitors.
I have many, many feelings to say, and it’s a bit confusing. I will simply outline it and summarize it.
1. Some thoughts on website entrepreneurship.
2. The importance of the website in the entrepreneurial process.
3. Website optimization and promotion.
4. The success of the website depends on personal requirements.
Let’s talk about the first point first:
I often see many people saying in the A5 forum that the current website is not easy to build. Competition is great. This is indeed the case. The era of small individual webmasters making profits is over. Relative to an individual, if you want to make a website bigger and better, you must have funds and manpower. As for technology, it can be solved if you have money. The current optimization and promotion requirements for funds are also getting higher and higher. Everyone knows Baidu promotion and SEO services of Internet companies. It's all money. And for small webmasters without funds, it’s a big deal. SEO promotion requires manpower. Nowadays, postings outside are only a few cents per article, and soft articles are hundreds per article. This is not to say that there is a lot of money, but mainly because the investment of money is a long reaction process. If you want to see results, all methods must be formal, white hat, not black hat. Black hats can bring short-lived and quick results, but the consequences can be fatal. I have friends who suffer from it. I feel the same way and I will mention it below. So building a website is still a long process.
I established my own company before building a website. Incorporated some funds and manpower. So things are going pretty smoothly now. It has been nine months, and there are many feelings that cannot be expressed in just a few words. Here I would like to kindly remind those who are preparing to build a website and those who are currently building a website that the Internet is full of opportunities, but it is also full of traps and difficulties. Once you find the right idea, you must make up your mind to work hard and patiently.
If I said that it is easy to build a website with traffic, many people would probably criticize me. Let’s put it this way, as an analogy, starve the timid to death and starve the bold to death. In today's Internet, it is easy to make a person famous, and it is also easy to make a website famous. Once the website becomes popular, the problem of traffic will be solved. Like Xiao Yueyue, Brother Sharp, Sister Feng, and Sister Furong, who are all famous on the Internet? How many people search for them every day. So skills are very important, as well as being bold and careful and having the right direction. Many people do not ask, these are short-lived and cannot be maintained for a long time. This is a process of leveraging strength. If the website becomes popular, you don’t have to worry about natural funds. If you have money, you can enhance the website experience and improve the website structure. In this way, it is not difficult to do it if you have a certain foundation. Society is like that. Only those who dare to think and do will have a chance to succeed. I've been working hard on this too!
Second point
It’s also some insights for people who have a pattern like mine. My model is a combination of physical and online operations. You can refer to my website to take a look! And in the early stage, this is the only way to reduce operating costs and grow quickly. Entity operations require strong connections and professional titles to achieve good development. The Internet is different. It is fully open and there is always some probability that business can be completed. However, entities are limited by geography and labor costs, and it is difficult to break through, especially in the early stage. Sometimes a website can drive a company to grow rapidly. No matter what, he is beneficial and harmless to the company. How to quickly establish a good brand and win effective traffic is crucial to the development of the company. There are many webmasters who may make money by clicking and advertising. It is difficult for a real individual to make a formal website and achieve something. Because your competitors may have advantages in terms of capital and manpower, how can your website rank well? How can there be a lot of traffic? I have studied Taobao for a while and feel that this model is very good because it does not rely purely on clicks. Make money. This is a breakthrough. I still want to express my opinion here. No matter how good your personal website is, if you don’t develop it into a physical entity, you won’t be able to make much money simply by clicking on it and posting ads. Websites can shorten the time to start a successful business and accumulate wealth quickly. So the website is very important.
The third point
This is the most troublesome. I occasionally do optimization and promotion myself, and I want to spend the least money on the most things. I bought links, asked people to post, and asked people to do optimization. But the effect of the website is not obvious. It has been nine months, and every time there is a major update, I look forward to taking my website to the next level. But mostly disappointed. Optimization and promotion is a long process, and it is also a constant test of personal innovation and patience. There are innovations that can quickly increase website traffic. As I said in the first point, nothing is impossible on the Internet. There is nothing you can't do except what you can't think of. I saw that many of the webmasters interviewed by A5 did not understand optimization and promotion. Some people who don't understand can make the website very big and very popular. This is undoubtedly a heavy blow to the majority of webmasters. It is also worth thinking about. I have mentioned very little about optimization here. I just feel that I stare at the ranking of the website every day, whether I go to the SITE every day to see if it is number one, whether the inclusion has increased, whether the ranking has risen, and any slight changes will affect my mood. It even affects your own optimization direction and mode. This is unhealthy. Personally, I think content and traffic are king. If there is high-quality content, there will be a certain amount of traffic and a certain ranking. Some people will say that if the quality is high, there will definitely be rankings and traffic? The answer is no. These must be based on good optimization and promotion. SEO is the foundation of the basics and a required course every day. The early ranking does not have to be very good. If you do offline promotion and word-of-mouth promotion well, it will be difficult to achieve popularity. It is only a matter of time before search engines rank this kind of site high. If you use the skills in the first point well, you can completely abandon traditional SEO and get a good income! But this is not something that everyone can do, nor can it be done at any time. It requires the right time, place and people! Li Ka-shing said To put it bluntly: A person's success is 10% luck and 90% sweat. So the right time, right place and right people are also very important!
The fourth point
Here I will give you a few words: innovation, patience, carefulness, and perseverance.
Having said so much, it is just my personal perception of this part of the website, and it only represents my personal opinion. I hope everyone will correct me if I am wrong or correct. Lots of them! Entrepreneurship website (5280 affiliated network www.hr5280.com HR forum-5280 affiliated network: www.hr5280.com/bbs ). This article is first published in A5. Please keep the URL for reprinting. Thank you. !
Changsha Yuxing-Yan Yongyu Changsha (2011.6.2)
The personal space of the author Changsha Yuxing