Due to my personal work, I have some contact with Taobao online stores and company malls, and I am also responsible for product sales related work. I found that improving the trust of a website or online store is a very important thing. The so-called website trust refers to the trust and recognition that users have in your website when they visit it. It is a psychological effect.
As an e-commerce website, especially an unknown website, if you want to sell goods through the website, you must first provide the trust of the website. Because whether it is traditional shopping or online shopping, reputation has always been very important to all consumers, or the most important thing. Almost all Taobao sellers will recognize the proposition that the better the reputation, the better the products will sell. Especially in this rapidly developing Internet era, trust is particularly important in the virtual world. It can be said that in the virtual world, what buyers value most is your credibility. Buyers trust you first and then buy your products. Therefore, increasing the trust of the website can not only effectively promote the transaction rate of products, but also help reduce the bounce rate of the website. In a word, improving the trust of a website is very important for both users and search engines. Therefore, Xiao Wuming summarized the following relevant details through analysis and research.
1: User experience has always been the first factor to consider, so the access speed of the site must be fast enough. On the one hand, if users cannot open your site for a few minutes, they will definitely close the web page. How can I understand you? products. At the same time, spiders also prefer fast sites, and fast site speed also helps provide search engine friendliness. It should be noted that the website must not only open quickly, but also be stable. If it cannot be opened every now and then, it is easy to lose the trust of users.
2: The design of the homepage of the website must be careful not to be fancy. The user's first impression is very important, and most users will access other pages such as internal pages through the homepage of your site. For the color of the web page, it is recommended to use the color of the site LOGO. At the same time, it is best that the main color of the website should not exceed 3 colors. If there are more, it will also look gaudy. E-commerce sites pursue a professional atmosphere and a consistent style throughout the site, rather than individual human sites that are fancy and non-mainstream.
3: It is best to add relevant information such as about us, contact us, company qualifications, media reports, etc. at the bottom of the entire site. The introduction of the site should be as detailed as possible. The more transparent the better. For users, the more clearly they can understand the company's qualifications, establishment time, and even its specific location, the more trust it can increase. You can add company-related certificates or industry-related certifications to your company qualifications. For media reports, it can be direct reports of the company by the media, or it can be reports of the company by some soft articles, etc.
4: It is best for Chinese sites to be registered. Under the current environment in China, many netizens still know about ICP registration. For some netizens, an ICP registration is a trustworthy website, a real legal website. At the same time, they must remember to clearly mark the ICP registration number of this website at the bottom of the website. There is one thing not mentioned above. You can add the company's relevant contact information on the contact us page. It is best to be as detailed as possible. If possible, it is recommended to call 400 or 800. This is also a way to increase the trust of the website. The details.
5: Customer cases. For buyers who often shop online, they often go online to learn about the product's reputation before purchasing it, which is the evaluation of the product by buyers who purchased the product. Similarly, this is why some Taobao sellers put some screenshots of buyers' positive reviews on their product introduction pages, because buyers are more likely to agree with the reviews of third-party users.
6: When selling your own products on the site, avoid placing advertisements related to other products. I once saw a well-known group buying website in China that placed Google Adsense ads in the banner of the website. I personally feel that the gain outweighs the loss. To a certain extent, users' trust is lost, making users feel that the company is either weak or unprofessional. If others don’t know much about your company online, their trust in your company will be very low at first. Especially in this era of online scammers, more and more companies are beginning to pay attention to company transparency. The so-called transparency is It is important to inform users of the company's information in as much detail as possible, such as the company's development history, the awards the company has received, the company's internal employee activities, the company's multiple ways to contact the company, the company's geographical location and even the company's specific address, etc.
7: The company's product sales policy, return and exchange policy, warranty policy, goods delivery process, copyright statement at the bottom of the site, and user privacy policy, etc., improve the trust of the website in details. For electronic products, according to personal experience, it is best to provide a 7-day no-reason return and exchange service. Taking into account the user's feelings will also increase the user's trust in the website, because people who actually buy your product will be very satisfied as long as there is no problem with the product itself. Few users will choose to return the product. For users who are hesitant, emphasizing that they can return or exchange goods within 7 days without any reason can dispel their doubts to a certain extent. At the same time, the return and exchange policy should also be introduced in detail to further reassure users.
8: When introducing products, you must use official and formal language. Avoid personal emotional factors and exaggeration. General users know that there is no such thing as a free lunch. Before they trust your site, it will be difficult for them to buy your product no matter how low the price is. When introducing the product pictures, you must remember to keep them real and not have obvious traces of Photoshop, which will only offend users. You can introduce the manufacturer qualifications generated by the product, the reputation and industry recognition it has gained in the industry, as well as relevant standards, etc. There are also certificates and business licenses that are equally important. The product introduction should be as detailed and clear as possible to prevent most users from being confused or even having questions after reading your product description.
9: The site sells goods. When users place orders, they can use a shopping process similar to Taobao. Most netizens are familiar with the mainstream shopping process, which not only brings convenience to users, but also improves user experience. At the same time, don’t just pursue convenience for users. For example, on the payment page, don’t make it too simple and convenient. The more convenient you make it, the worse it will be. Users may think it is a trap.
10: Don’t revise your website frequently. It will create a sense of insecurity for users, and search engines may think your site is unimportant, which will lead to a loss of authority. It is recommended to add a guestbook or BBS. In addition to interacting with customers on the phone, you can also interact with customers through WEB 2.0. This can better receive feedback and consultation from users, and can further shorten the distance between us and customers. , users will also feel that your company is a responsible company, and thinking about users means thinking about yourself. At the same time, due to the convenience of the Internet, attention should be paid to preserving privacy for users. Don't blindly emphasize the trustworthiness of your company. The best thing is to make users trust you without making any publicity. The more you publicize how trustworthy you are, the easier it will be for users to become suspicious.
11: You can add company news-related columns to introduce news related to your company and industry. Be careful not to include typos. This will make users feel that a company can produce such wrong products and the quality of its services may not be reliable. At the same time, copyright-related information , it must be written correctly in an official tone, and it can be stated that the content of this site is protected by law, and any infringement will be prosecuted. In company-related news, you can add a certain number of professional terms, but be careful not to have too many, otherwise it will affect users' reading.
12: Using the celebrity effect and the 80/20 rule, you can put authoritative site links and the logos of some well-known companies in friendly links or partners. Most customers will have a mentality of following the trend, which is why a hot-selling The reason why products are sold more and more, while products with lower sales volume are sold less and less. In addition to friendly links, check the links throughout the site and do not leave any dead links.
13: You can make corporate videos. This way of introducing the company is more intuitive. Some users may focus on the content of the video in their browsing habits. Through the video, you can understand the company introduction, company products, etc. more directly and quickly. Give users a sense of reality. The video should not be too serious or too funny. At the same time, the layout of the website must be neat and tidy to make users comfortable to watch and to facilitate users to smoothly find the products or other information they want to know. Avoid pictures that cannot be opened and mailboxes that do not exist. Pictures should not be rough or rough. Taking careful photos from multiple angles can also increase users' desire to buy.
14: Due to the widespread use of search engines, it is inevitable that users will learn relevant negative information through searches on the Internet. At this time, remember to deal with it in a timely manner and provide relevant replies to avoid letting competitors take advantage of the loopholes. You can revise the style of the website or do some promotional activities during major events or major festivals.
15: For e-commerce websites, when users purchase goods on your site, trust is present throughout. Therefore, how to improve the trust of the website can be analyzed from the perspective of user purchasing behavior and user psychology. Source of this article: http://www.zhsem.com/Shenzhen SEO, please indicate when reprinting, thank you!
The personal space of the author Xiao Wuming