When judging the weight of a website, it will be measured by querying the PR value. The PR value is the page level (PageRank) obtained through the Google ranking algorithm. Because Google’s correct attitude towards SEO can be seen as a relatively objective evaluation, but domestic SEO The different personalities and attitudes towards SEO of the surrounding search engines Baidu and Google make the PR value less valuable for domestic SEO than Google optimization. Although the Baidu weight query launched by many webmaster tools recently represents the unremitting efforts of domestic SEOers to optimize Baidu, the data obtained through unofficial means is always difficult to use as a basis for fair judgment of the website's weight. However, combined with the Baidu weight query in webmaster tools The working principle of the tool and the known optimization aspects applicable to all website SEO can be summarized as the eternal core of judging the weight of the website.
One of the core weights: content
The essence of a website is its content. Whether it is Baidu or Google, whether it is domestic or foreign, whether it is a new or old website, high-quality content will always be the favorite of search engines and users. Spiders crawl all over the web every day to collect fresh information, and from the massive amount of information Filter out representative ones and publish them on search engines waiting for users to search. This is why webmasters work hard every day to improve the performance of their websites.
The second core of weight: external links
The commonly said "Baidu focuses on content, Google focuses on external links" means relatively speaking, so the importance of external links in domestic SEO cannot be underestimated. A good external link comes from a page with high weight, high relevance, stability and long-lasting. It also helps to increase the weight of the website once and for all. The best proof is that webmasters rack their brains to write soft articles and take risks to use tools to send mass posts.
The third core of weight: structure
It has always been believed that the internal optimization of the website structure and the construction of internal links should both require clear composition and shaping issues. The difference is that the internal optimization of the website is done in the early stages of website construction to streamline the design code. Generally, it is done in one step. Make major changes, and the construction of internal links is continuous. As long as the website is still updated and the content is still increasing, the construction of internal links must keep up. Good internal links can guide spiders to crawl the content and reduce the number of websites. Bounce rate.
The fourth core of weight: space
The amount of hardware investment is absolutely directly related to the long-term development of the website. Of course, the most expensive is not necessarily the best. Do it according to your ability and ensure the access speed to lay a solid foundation for the arrival of spiders and users, and also for the slow increase in weight. A solid foundation was laid.
The fifth core of weight: users
Whether it is around the final users of Baidu or Google or search users, the changes in search engines and website optimization strategies during the period should be based on user experience. This is the eternal direction of search engine and SEO development. In order to better appear The weight we pursue in front of users now has the opportunity to meet users face to face, but because of the poor user experience, there is no user attention. If we don't save it, we will lose the meaning of increasing the weight.
This is a known and recognized effective way to increase the weight of a website. Originally, the Internet has no national boundaries. However, due to irresistible factors, website SEO optimization not only takes care of the preferences of various people, but also adapts to different search engines. I don’t expect the domestic SEO environment to be in line with the world, but when will Baidu announce the official website weight query to guide the healthy and rapid development of domestic SEO.
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