At this stage of network development, there are endless categories of websites. The birth of search engines has changed some network patterns and also changed the way we promote websites. There are two views on the emergence of search engines, one is negative and the other is positive. But what everyone agrees is that the emergence of search engines is inevitable and is an inevitable product of the development of the Internet at a certain stage. However, it is unknown whether there will be a leader in search engines and how many search engine companies will emerge. Since we rely so much on search engines, we must do a lot of work on search engines. Today we will give a detailed explanation before SEO. SEO is a process, and all the work must be done before search engines include your website.
1. Domain name registration details. First of all, a domain name is the only way for search engines to find a website, especially your first-level domain name. When a website is bound to a first-level domain name, search engines generally will not include or use spiders to crawl pages with third-level domain names. However, if a search engine includes or crawls a third-level domain name or a domain name without www, then we need to unify the weight to one domain name. This requires a 301 domain name redirection of the website so that the search engine only includes one domain name, and then Change the dispersion of weights. This requires us to screen the quality of domain names. We can use webmaster tools to view the pages and backlinks included in the domain name you want to register. If these records are 0, it is the best. If they are not 0, then we must be serious. Check the type of previous website applications. This can be viewed through Baidu snapshots, etc.
Secondly, if you determine your keyword or website title, the pinyin or pinyin abbreviation of the keyword or website title can be a good domain name. For example, if the website title is "Tianjin XX", then apply for a domain name such as "TJXX" , which is more friendly to search engines and also helps visitors remember your website.
Third, you must choose your domain name registrar. An unstable domain name registrar is fatal to your website. Choosing a qualified domain name registrar with many years of sales experience will be of great help to your domain name renewal. Do not When it's time to renew, you can't find the domain name provider, and the domain name will be dead by then, so I want to remind everyone here to pay attention. That’s it for the domain name issue. In short, the domain name is the only way for search engines to include and crawl your website.
2. Choose a good space. “Good” has many aspects, such as the stability of the space, the number of supported connections, access speed, etc.
The first and most important thing is the content of other websites with the same IP as your space. These websites are also fatal to your website. What I said is not serious at all. If these websites are irregular or violate the regulations of search engines and telecommunications departments, then your website will also be implicated. If there are too many sites with the same IP that search engines do not welcome, then the search engine will exclude other sites with the same IP. Domain name blocking. The telecommunications department is even more stringent. As long as a domain name is blocked, it will be blacklisted within a year. As long as someone accesses your domain name and IP site, it will also be blocked for a short time. Therefore, in order to avoid this situation from happening, you must carefully distinguish the quality of the space before applying for it.
Secondly, when choosing a space, first go to each website with the same IP and browse through it to see their content, including their inclusion status, and the time when their website was established. If the website has been established for a long time, it indirectly means that the space has been established for a long time. Relatively stable.
3. Website program and initial content. There is a lot of freedom in the choice of website program, but no matter how you choose, you must choose a static website, because static pages do not go to the database and wait for inclusion by search engines.
First of all, static pages have a long-term impact on the ranking of the website, and have a fatal impact on the long-tail keyword optimization of the website. You can try to see whether a static site and a dynamic site have the same number of articles, but the number of included articles is the same. The number of articles is not the same. Although they both rank first, their traffic will show a growing gap as the content of the website is updated, so static pages are the first choice, except for special circumstances where dynamic pages can only be chosen.
Secondly, how many articles should a website have before it can be published? The answer is that the more, the better. Some people put the website program into the space and bind the domain name. After a few days, the search engine will include it, but the website The ranking and weight have never improved. Therefore, it is recommended that SEO friends wait until each column of the website has about 50 articles before placing them in the space. In this way, the first impression of search engines will be very good.
To sum up, you must grasp the three major directions before SEO, because these factors cannot be easily changed after the website is determined. Once changed, the consequences will be very serious for a website. Source of this article: www.tjbz99.com Please indicate when reprinting.
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