All SEOers have had this problem, and even now most people still have it. That is "external links", and to be more precise, "high-quality external links". Although the Internet is like a sea, it is not easy to find places that can really increase our external links. If we quickly develop external links to our website, where can we leave effective and high-quality external links? This is a question that everyone has been paying attention to. What I want to share with you today is not the external link publishing address, but the principles to follow in the external link method. As the saying goes, "It is better to teach a man to fish than to teach a man to fish." Today we will discuss the seven principles of external link building. .
1: The basics of website construction and external links: "Content is king, external links are second"
Content is king, this topic has been talked about a lot, but there are not many that do it really well. The reason why we have become so many friends is with evidence. We can find some content that is not very good by just searching, but because of the links Websites with good relationship rankings, this phenomenon has caused everyone to focus on external links and ignore the content itself. However, digging into the fundamentals, good content will increase the overall weight of the website and bring high-quality external links or friend links. However, no matter how good the external links are, it is impossible to bring high-quality content to the website. Content is king. The foundation of a virtuous cycle.
2: The more difficult it is to build external links, the more valuable they are.
All SEOers are focusing on two things, original content and external links. Both of these points are very time-consuming and labor-intensive to do. And many times we invest a lot in external links, but the returns are very small. However, the more time and effort you put into an external link, the more valuable it is. It is not easy to get a one-way link to a high-weight website. You have to communicate with the other party many times to get it, or there is no result after many times. I once optimized a car rental website like this. I searched for many high-weight websites and exchanged links with them. The first time I failed, it took me about three weeks to make friends with several webmasters before I got only two. Link. That is to say, after these two difficult link exchanges, the ranking of the website rose from more than 80 to more than 10 in two weeks. Seeing the rising ranking makes the previous efforts worth it.
Three content-related principles
When looking for external links, it is very important that the content is relevant. When building external links to the website, you must first register and focus on internal and external links in the industry, such as searching for industry forums, industry portals, visiting blogs of people in the same industry and leaving messages, etc. When information is spread everywhere When blogging on forums of all sizes in the industry, you will suddenly find that there are already a lot of high-quality external links.
4. The sources of external links should be extensive
The breadth of external links actually means that the external links of the website should not be too single. It is impossible for a normal website to have only friendly links or only links from blogs. It should be a natural and random state that takes into account various external links. That’s considered extensive. If we divide it into detailed examples, it can be roughly classified into the following situations:
A wide range of website types:
1 Blog category: links from blog posts and links to message messages
2 Forum category: links from topic posts in the forum, links from reply posts, and forum signature links
3 News website: links from topic news articles, links from news article comments (links within articles should also pay attention to changes in the header, middle and tail of the article)
4 Social media: links from media topics
5 Commercial websites: Commercial websites include a wide range of categories, such as B2C, B2B, etc.
6 Friendly links: external links from friendly cooperation
B link position breadth:
External links include links that appear in the footer and navigation, as well as links that appear in the text. The best state for external links is that each position appears naturally.
C The breadth of domain name links
The weight of external links from different domain names is much higher than the weight of links from different pages of the same domain name. In other words, the more total domain names, the better.
D ip address breadth
The ability of search engines to identify sprockets is getting better and better. Among them, the existence of sprockets can be easily determined based on the fixation of IP. Normal external link IPs should be widely distributed and dispersed. Even if we want to change friendly links, we must not forget to determine whether the other party's IP is the same.
E. The old and new website and PR value: Although most domestic websites are ranked by Baidu and do not consider Google's PR value, it is also helpful to pay attention to the difference in PR value and the old and new website.
The five anchor texts should be naturally dispersed
It is actually very easy to achieve a natural distribution of anchor text, which is to diversify the anchor text. For example, our website has anchor words such as "website construction", "Qingdao website construction" and "website production", linking to The link anchor text of specific article pages on the inner pages is even more scattered.
The growth rate of the six external links must be balanced and continued to increase
Don’t rush into external links. Spend two weeks using software to suddenly generate a lot of external links. Regardless of the fact that the quality of the external links that the software can send is not high, it is not advisable to stop immediately after seeing the effect. It is really useful to users. For a website, external links are steadily and continuously increasing. Rapidly increasing external links in a short period of time is very effective, but do not stop suddenly. Continuously increasing external links steadily and persisting are the trump cards for building a high-weight and good website.
7. The quality of external link construction comes first, and the quantity follows.
There should be many SEOers who have discovered this situation when analyzing rival websites. The website at the bottom has thousands of external links, but it cannot surpass the website with only a thousand or even less than a thousand external links. The inclusion is almost the same, but it has always been The ranking is leading. What is the reason? Of course it is the quality and strength of external links. Getting one high-quality external link is often more effective than dozens or hundreds of low-quality links. You can use Baidu's domain to find out most of the external link sources, but the ranking of external link sources is in no particular order. You can use the Yahoo tool to check. Although the Yahoo tool does not display all external link links, its display method is weight. Arranged from high to low.
I have finally finished writing. External links are a topic that everyone will always care about and discuss. The above opinions are only my personal opinions. I would like to share them with you and discuss them with everyone. You are welcome to contribute. It is not easy to write an article. If you reprint, please indicate the source Qingdao Huading www. .china-huading.cn webmaster Xiao Ai
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