In order to improve the ranking of a website, a lot of work needs to be done. Apart from some tasks that can basically be completed at one time, such as website architecture, URL format, basic template optimization, etc., the remaining work is basically to increase original content and build external links. . These two tasks are also the most time-consuming and difficult in the SEO process. But if you were asked which of the two key factors, content or external links, is more important, how would you answer?
In my opinion, although both of them are very important, if you must choose one, the author is more willing to vote for the content. Maybe more friends don’t agree with my views. Here are some of my views on content and external links for your reference.
Judging from the current ranking algorithm, both occupy an extremely important position. As for which one is more important in the eyes of search engines, I’m afraid it’s external links at the moment. To put it simply, the direct help of an original high-quality content to a website ranking, that is, the increase in the weight of the website after the search engine discovers this article, is far less than the help of a high-weight external link to the website ranking and the impact it brings. of search engine spiders crawling more frequently. But this is only a direct help. Considering that a high-quality article may get considerable reprints, it can obtain more external links, especially reprints by some high-weight websites, which will bring greater help to the website ranking. On the contrary, no matter how powerful a website's external links are, it cannot bring more high-quality content to it. It can be said that the role of external links is relatively monotonous. At the same time, the role of internal links on a website is obvious to all. Can the internal links formed between original content have the same effect as the internal links formed by collected content? Obviously impossible. To give a simple example, the internal link formed between two high-quality original contents is compared with the internal link between two collected articles. Because in search engines, the weight of the two original contents alone is greater than that of the other two articles. If the collection is high (this is for sure, no explanation), then the link weight between two high-weight pages must be higher than the link between two low-weight pages.
The essence of external links is voting between websites. Website A thinks that the content of website B is valuable, so website A gives B an external link. In the eyes of search engines, it means that website A recommended B to others. When this recommendation vote is compared Most of the time, search engines will think that B's content is indeed valuable for certain keywords, so they will rank B higher. This is just the essential meaning of external links, but how many of the current external links are built with this idea in mind? Almost none. The current thinking of webmasters is very single, and external links are used to improve rankings. The current external link algorithm obviously conflicts with the user experience goal advocated by search engines. There is no doubt that external links are very important in the current algorithm, but it is not difficult to imagine that search engines are likely to change the external link algorithm in the future, giving Each factor of the website has a threshold. When the website performs poorly in other aspects, such as when there is too little original content, no matter how many high-weight external links there are, it will not be allowed to rank well.
Let’s discuss it from the perspective of user experience. It is clear at a glance that a website with strong external link support does not help its user experience. When users enter a website, they will only pay attention to what kind of content the website has, whether the content is novel, and whether it is helpful to them. They will not consider the external links of the website at all. Perhaps relying on strong external links, a website ranks high. Users search for keywords and enter the website, only to find that the content of the website is poor. Over time, users will not like this website and will also develop distrust in the search engines that rank this website in the front. This is fatal to search engines. Therefore, it is foreseeable that future search engine algorithm changes will continue to place original content in a more important position. A website with excellent content can retain users. Next time, users may directly search for the website name or even enter the URL directly, without having to search for keywords through a search engine. In other words, having excellent content can make users remember your website, thereby building your website into a brand, so that the website is less dependent on search engines. Isn't this a better state? A website is highly dependent on search engines. Search engines are actually very dangerous, and it is possible that a slight change in the algorithm will send your ranking skyrocketing.
Therefore, if the website in your hand is intended to become a famous brand in the industry and you want to operate it for a long time, then please put the content construction of the website in the most important position instead of putting the most energy on the construction of external links. It’s not easy to write original articles, but it’s definitely worth it in the long run. It is true that external links are also a task that requires great attention, but it is recommended that you place external links in a lower position than the content. You know, as long as the content is good enough, it can naturally attract some external links. However, no matter how strong the external links are, it cannot form good content. Of course, traffic websites that only plan to operate in the short term can still put external links in the first position, which is understandable.
The above is my experience in making websites in the past few years. I will show and share it here. It should be helpful to forums and websites with many articles. You are also welcome to come to my forum to communicate. Dui Que Online Business Forum. I hope to respect the fruits of the author's labor.
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