Yesterday, on behalf of 28tweets, I interviewed Mr. Wang Jian, the CEO of the famous game media website 07073. I hope that the content of this interview can give some guidance to friends who want to start a business.
28Tweet host Baidu Sister: First of all, thank you to the second group interview guest 07073 CEO Wang Jianwang for always participating in our 28Tweet group interview despite his busy schedule. Once again, I would like to thank all five-year members for your support of the 28Tweet group interview.
Mr. Wang Jian graduated from Xi'an Jiaotong University and received a master's degree in computer science; he has been involved in the entertainment, media, animation, and Internet industries; he is a senior gamer, focusing on Internet operations and model innovation; he is the founder and CEO of 07073 Game Network, founded in 2002 The 07073 website was officially transformed into web game information in June 2009. It only took half a year to make the 07073 website have more than 500,000 daily visits and PV2 million. It is an industry portal website with massive information. In a short period of time, the accumulation of volume has formed a qualitative leap. The resources cooperate with the promotion to benefit more than 500 webgames, and have reached a long-term strategic partnership with the telecommunications game business and GTV game competition channel.
It's amazing. Wang Jian successfully started his own business at the age of 23 and established the 07073 web game information platform. Not to mention other things, this is really amazing. What an incredible thing for a 23-year-old young man, but he succeeded. It must have taken a lot of hard work and sweat, so today we asked him to share with us: the entrepreneurial experience of a 23-year-old CEO. Moreover, one of the founders of our 28Tui, senior executive director, and chief technology officer Cao Jiashen works in the 07073 product department under Wang Jian. And the development of 28Tweet today is all due to Mr. Wang’s strong support and server sponsorship, so I am deeply honored to have the honor of interviewing Mr. Wang today.
Today, our interview has two sessions. The first is the host interview session, and the second is the guest interactive environment. In this session, you can ask the guests questions. In this environment, the audience is not allowed to type. Everyone Submit questions to the host, who will select more representative questions and then publish them, and our guests will answer them one by one. Below is an outline of our interview for your convenience.
Then we enter the first link: the host interview. We have planned several interview directions around Mr. Wang Jian and Mr. Wang’s entrepreneurship at the age of 23. Let’s start with the first direction: Mr. Wang Jian and Mr. Wang were 14 years old. There is a paragraph in the introduction of Mr. Wang Jian and Wang that he founded the 07073 website in 2002, right? It is now 2011 and Mr. Wang Jian is 23 years old. So in 2002, Mr. Wang Jian and Mr. Wang should be 12-13 years old, right? , then let me ask the first question of today’s first session and first direction: How could Mr. Wang Jian, who was so young at that time, think of building a website? Mr. Wang Jian and Wang will tell you, why did you want to build this 07073 game website when you were 14 years old?
Guest - 07073 Wang Jian: I have never participated in a group interview, so I just chatted casually with everyone. Changqing and I are also friends, and Jia Su also works at 07073, so we are not outsiders; in fact, we started building the website earlier. , I have been fond of playing games since I was a child. Like most people, the more I play, the more I want to play better, so I study and ponder by myself, and finally build my own website. I started 07073 when I was in the first year of high school. I had done chat rooms, forums, BBS and other things before. My idea at the time was very simple. I just wanted to have something of my own, and I could watch it grow up slowly and let myself Some of my friends are communicating on it.
28Tweet host Baidu sister: Heroes come from young, there are mountains outside the mountains, and there are people outside the mountains. In the eyes of many envious and jealous eyes, we enter the first link and the second question in the first direction: when you are 14 years old How to make this website?
Guest-07073 Wang Jian: This is a funny allusion. When I was in school, my family was actually very strict about the economy. My parents were more traditional and adhered to the standard of "boys should be poor and girls should be rich", so it was still a good idea to register this domain name at that time. I pooled the money with two other friends to register. It was first built using the most widely used forum program at the time, Leiao BBS (the most powerful CGI forum system), because at that time I was a moderator on the official forum of Leiao. A small forum, a few small sections, and some like-minded friends who play games together, the prototype of 07073 was born.
28Tweet host Baidu sister: In 2002, the Internet had just started in China. Now the cost of building a website is at least a few hundred yuan. I don’t know what it was like back then. The third question in the first link and the first direction: At that time How much does it cost to build a website.
Guest-07073 Wang Jian: In 2002, it should be in the middle period between the first batch of webmasters and the second batch of webmasters on the Internet. At that time, I thought most webmasters were like me. The cost of building a website was only the cost of a domain name. I remember clearly that it was 80 yuan (because I borrowed a family member's ID card and went to the bank to transfer the money, and it was also the first time I went to the bank to transfer money). At first, I used some free domain names such as yeah, 126, etc. Later, I felt that I should have my own thing, so I applied for an independent domain name. Of course, the space is a free space that you applied for, and the technology is built through self-study and help from friends.
28Tweet host Baidu Sister: We only see the present and the future, and rarely look at the past. Mr. Wang Jian, Mr. Wang, did you expect that you are so successful now? The fourth question of the first link and the first direction: Is there any difference between the dream you had when you were 14 and your current achievements?
Guest-07073 Wang Jian: In fact, at that time, I never thought that 07073 would become the career it is today. Later, it was all by chance. In terms of dreams, when I was 14 years old, I was relatively innocent. My only dream at that time was that my future work and career must be something I like, and that through one thing, I can gather many, many friends on a platform to chat and play together. , have fun together. Thinking about it carefully, I am actually still realizing my childhood dream. This is also something to be thankful for.
28.com host Baidu Sister: A 14-year-old boy with a lofty dream has become the current Wang Jian Wang and his 07073 Game Network. 07073 Game Network has developed for 9 years, and the hard work of the past 9 years has led to its current glory. Wang Corporation has more than 100 employees. 07073 is the largest Internet company in the Northeast. Let’s take a brief look at the major events of 07073:
April 10, 2011-----07073 Game Network exclusively sponsored the 2011 CGBC Web Game Summit Forum.
March 9, 2011 ----- 07073 Game Network launched in-depth cooperation with NetEase and became the exclusive content provider of NetEase Game Channel.
February 20, 2011-----jointly organized the 4th China Web Game Summit Forum and Golden Page Awards selection event with China.com.
January 15, 2011 - 07073 Game Network became the first web game media invested by Baidu, marking 07073's official rise to become one of the leading media in the game industry.
January 1, 2011 - 07073 Game Network launched the children's game publication "07073 Game Chronicle", with 100,000 copies distributed nationwide.
October 21, 2010----Participated in the 8th China International Internet Culture Expo/2010 China Online Game Industry Summit.
September 18, 2010 - 07073 Game Network and Kangsheng Chuangxiang jointly held the 2010 Northeast Internet Webmaster Conference.
August 13, 2010----07073 Game Network participated in the ACG2010 China Animation and Video Game Expo.
December 9, 2009 ---- Reached a strategic partnership with GTV TV game media. The prime time program content of GTV TV game channel is specially provided by 07073.
December 02, 2009 - Became China Telecom's long-term strategic partner in gaming. Telecom's 114 gaming channel is exclusively operated by 07073.
November 2, 2009 ----- Sponsored the 2010 Chinajoy Web Game Summit Forum and became the exclusive partner of CGBC.
July 7, 2009 - 07073 Game Network officially transformed into a web game information media.
July 7, 2002----07073 Game Network was officially established.
Guest - 07073 Wang Jian: There are actually some omissions in this memorabilia posted by the 28th tweet host Baidu sister, which is also incomplete from what I provided before, because just at the beginning of this year, 07073 just received investment from Baidu.
28 recommends the host Baidu sister: 07073.baidu.com You can learn from it
28Tweet host Baidu Sister: Let’s move on to the first part and the second direction of today’s 28Tweet interview: Wang Jian’s 07073. The first question in this direction is: the funding situation of the 07073 website.
Guest - 07073 Wang Jian: Funding is actually a relatively sensitive topic. What can be revealed is that 07073 has invested more than 10 million in costs since its establishment. It started trial sales in March 2010. The first month was miserable, with only 7 The income is more than 10,000 yuan, but it will increase at a rate of 100,000 to 200,000 yuan per month thereafter. The current income is about 2 million per month. Although it is not very high, the current growth trend is still relatively good.
28Tweet host Baidu sister: This is a secret. If everyone knows it, don’t tell it. Then we enter the first part of the 28Tweet interview and the second question in the second direction: the original concept of the 07073 website. This was the initial development direction of this 07073 website.
Guest-07073 Wang Jian: In 2002, when I was running my personal website, I didn’t think too much about it. I just did whatever came to my mind. Since it started operating as a company in 2009, the most important direction is the web game portal, because web games are also very popular and a field with great potential. At present, 07073 is to achieve the ultimate in this field and provide manufacturers and players with the best service. Provide various information and services.
28Tweet host Baidu Sister: It was still a very novel idea at the time. 07073 made corresponding adjustments later. Why were these adjustments made? Entering the first part and the third question of the second direction of the 28Tweet interview: What changes has 07073 made from 2002 to now, and why?
Guest-07073 Wang Jian: The earliest was a comprehensive community where everything was discussed. Later, it changed to focus on online games. Because I was in college at that time, many people were consulting website advertisements, so I thought that there would be more people in online games, and if the content was more focused, there would be more income, so I changed my style. , I already had a good income during my college years. Another obvious transformation was in 2009, the transformation to web games, because this was a very good opportunity at the time. The industry was excellent and there were few competitors. Some of the current results also prove that the transformation at that time was successful.
I dare not say anything about genius. Anyone who wants to do anything well must work hard. 07073 wants to create a brand-new form in the field of game media, mainly "prominent services" and "omni-media". Service means that we will develop various service-oriented applications and tools for manufacturers and players. Omni media refers to the combination of different carriers such as the Internet, television, and mobile phones to reflect the value of game media.
28Tweet host Baidu sister: Everyone knows that Mr. Wang Jian and Wang are 23 years old. So in the years of 07073’s development, Mr. Wang Jian and Wang must have managed the company’s affairs while also taking care of his studies. Through his introduction, "Mr. Wang Jian Wang graduated from Xi'an Jiaotong University and received a master's degree in computer science." He has done an outstanding job in this regard. Then I want to ask the fifth question in the first part and the second direction of the 28-recommended interview: How to have both academic and 07073 time.
Guest-07073 Wang Jian: Actually, this question is very embarrassing. I can’t say I have both. My grades in elementary school and middle school were pretty good, and I was basically in the top three of my grade. But high school and college were a bit miserable. Especially in college, I rarely had time to attend classes. The professor would definitely be there when he had a big class, but usually he was there. I’m exploring on my own, and my graduation basically relies on some achievements in computer science. I won’t go into details about this aspect. I think everyone has their own method. For those of you who are still in school, I still don’t recommend you to neglect your studies. Research other things.
After all, times have changed. At that time, many Internet industries were not yet mature, so there were many opportunities to grow quickly. But now the competition is too fierce, and the barriers to entry in various industries are also high, so solid basic knowledge is also very important. In college There is still a lot to learn, as long as you don’t learn it to death.
28Tweet host Baidu Sister: Wang Jian is a typical example of successful entrepreneurship. I believe that anyone who wants to start a business will be interested in the content in the following direction. Enter the last direction of meeting him, the first part of the 28-page interview, and the third direction: Wang Jian’s entrepreneurship. In this direction, we will let Wang Jian combine his own entrepreneurial experience to solve the long-standing confusion in the hearts of all friends who are starting a business or want to start a business. The first link, the third direction, and the first question of the 28Tian interview: Mr. Wang will talk about himself, what are the qualities that entrepreneurs should have?
Guest-07073 Wang Jian: This question is indeed difficult to answer. I am not yet successful in starting a business, because it is still in the early stages and the company is also in the growth stage, so many things may not be correct. I will share with you my own experience.
The first is the sense of direction. No matter what you do, you must choose the right direction. Don't do this today and that tomorrow. Even if you choose the wrong direction the first time, you will understand everything from the shallower to the deeper in a field. , it will be very helpful in the future. Different industries actually have many things in common.
In addition, you must dare to work hard, especially those who are just starting a business. You must know the gap between you and others. To make up for this gap, you must put in more effort and sweat than others, so whether it is the time of doing things or the way of doing things, You must dare to fight.
Finally, I think that when things reach a certain level, you must have an open mind. Today's society is no better than before. No matter what you do, you should think more about cooperating with other friends. The more friends you have, the more you will have a wider road. To quote a sentence "When you can earn 10 yuan, you only earn 6 yuan, and leave the other 4 yuan to other friends, so that others will think of you when they earn 10 yuan."
28Tweet host Baidu Sister: It seems that I don’t quite have these qualities. Could it be that I can’t start a business, or that I have to spend more time and energy to develop these qualities from now on than others? 28 recommends the first link of the interview, the third direction, and the second question: How to cultivate these qualities from now on.
Guest-07073 Wang Jian: This is really hard to say. It seems that only experts in psychology can answer this question well. I feel that as long as you have perseverance, everything is possible. If you can't persist, it only means that your determination is not enough, or that what you want to do is not what you really like or want to do.
28Tweet host Baidu Sister: We are going to start a business, so which industry should we choose? Some people will say that we should choose to make money. Of course I know that we should choose to make money. The problem is that there are many people who choose to make money, and we still don’t know how to choose. I don’t know if Wang Jian has any good suggestions. The first link, the third direction, and the third question of the 28Tian interview: Mr. Wang, please tell me based on yourself, how to choose an industry to start a business?
Guest-07073 Wang Jian: 1. The industry must have a certain market size, which can at least support you in starting a company, developing it, or going public, etc. to achieve your goals.
2. It is best to like this industry.
3. Have advantages related to this industry (can be resources, connections, etc.)
4. New industries
28Tweet host Baidu Sister: We have the necessary qualities to start a business and have chosen an industry. Then we start a business, but we still encounter more or less easy or difficult problems. Can we predict it in advance? Let’s take a look at the difficulties we will encounter in starting a business to prepare for a rainy day and take precautions before they happen. In the end, we will avoid facing them. We should be mentally prepared so as not to be in a hurry. Then we will enter the first link, the third direction, and the fourth question of the 28th interview: Mr. Wang, please talk about himself, what are the difficulties for young people to start a business?
Guest-07073 Wang Jian: 1. Impetuous, especially when faced with initial difficulties or first failure, it is easy to shrink.
2. Carelessness or arrogance. You must be fully prepared before doing something. It is very important to analyze yourself, your competitors and the industry. You must clearly understand where your competitiveness lies.
3. Team, this is also a problem that almost everyone will encounter now. The power of one person is limited, so it would be great to have a team of 3-5 people with a reasonable division of labor in the early stage. Of course there are many others, such as funds, etc. But all difficulties can be overcome. Don't be afraid of difficulties, because every time you overcome a difficulty, you have made a step forward.
28Tweet host Baidu sister: I watched an episode of "If You Are the One" a few days ago. There were successful people who wanted to retire early and took their wives to travel around. After they got tired of playing, they felt sick, and they went to work. This successful man is very rich and very arrogant. I am not mentioning this to ask about Mr. Wang Jian and Mr. Wang’s relationship. Mr. Wang Jian and Mr. Wang are also considered successful. What I want to ask today is that this successful man’s future plans are very similar to those born in the 1990s. Mr. Wang Jian and Wang will still have a long life in the future. , I wonder, are you as arrogant now about your life plan for the next 77 years? 28 recommends the first link, the third direction, and the fifth question of the interview: Mr. Wang’s personal life plan.
Guest-07073 Wang Jian: I will definitely work until I am old, because work is what I am interested in, and I feel very happy at work, but I am definitely not a workaholic, because besides work, I also have family, lover, children and friends. (I am someone who plans to have more than 5 children in the future) I have a lot of life plans. To sum up, I still have one sentence that has always been in my mind: do a career that you are proud of for the rest of your life and find a wife who will share the honor and disgrace of your life. , I will repay those who have helped me in my lifetime.
28Tweet host Baidu Sister: I am very grateful to Wang Jian and Mr. Wang for his selfless sharing. The first part of our 28Tweet second interview, the host interview session, has ended. In this session, a total of 15 industry-specific interviews were conducted. Questions, I hope it will be helpful to entrepreneurs.
Netizen: I have met people from some game information sites, and those at the top are making a lot of money. Have you ever thought about how big it will be in the future? What will 07073 look like in the end?
Guest-07073 Wang Jian: The top three in the entire industry is the most basic self-requirement. We are currently working hard to prepare for the listing. It’s hard to say what it will look like in the end, but I hope it can realize the original dream, which is to provide a platform that is large enough and has enough services for friends who like games and anime.
Netizen: 07073 How to organize and expand the team when it was first founded.
Guest-07073 Wang Jian: The initial team formation was the most difficult. Fortunately, 07073 had some loyal moderators and members during its personal website, some of whom became the first members of the team and still play a very important role until now. . Later, we mainly followed two routes. The management must choose people with good character, experience and strong innovation ability. Other grassroots members must be hardworking and capable of learning.
Netizen: I would like to ask Mr. Wang, as a young CEO of a young company, the company should be full of young people. I would like to ask a question that everyone is more concerned about when applying for jobs. What is the salary level of 07073?
Guest-07073 Wang Jian: This is too sensitive, haha. It’s hard to say the exact number, but one thing is certain: in cities of the same level and in the same industry, 07073 is definitely competitive among wages. In addition, 07073 has put a lot of effort into performance appraisal and employees' personal career development in the company. The company will conduct a promotion appraisal every quarter to promote some outstanding team members, and there are various rewards and bonuses. At the same time, we are also actively creating many unique benefits.
Netizen: I know that there is a new team called game2 in web games, and there are also established players like 4399. I would like to ask Mr. Wang, how to deal with the situation when competition is stimulated?
Guest - 07073 Wang Jian: Maybe this friend doesn’t understand the nature of 07073 very well. 07073 is not a game operator, but a game media. It serves these game companies, so there is no need to worry about competition.
Netizen: In the early days of starting a business, if you don’t have 3 to 5 original teams and you are just one person, you need to recruit people for various positions. How do we choose the right talents in the early days of starting a business? What are the main aspects?
Guest-07073 Wang Jian: To manage the entire team, one person is needed for directional control, one person is needed for technology, one person is needed for external liaison, and one person is needed for content or operation. This is the most perfect match. I think the standard for a management team is very simple, that is, good character, strong ability, and the most important thing is that they can work with you to continue your career.
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Thank you Baidu sister for your contribution