Regarding the optimization of corporate websites, I have written some optimization knowledge before. Yesterday, a friend of mine was working on a corporate website and asked how to improve the corporate website and how to improve the website ranking. The most important thing for a corporate website is the user experience, whether customers can see something of value. Regarding how to improve corporate website optimization, let me tell you what aspects should be improved.
First: Improve the internal links of the website. In the past, every time I wrote an article about website optimization, I would first think of the external links of the website, but for corporate websites, the internal links of the website are very important. Many webmasters use multiple keywords in order to simply improve the ranking of website keywords and increase the weight of the homepage. They will use different keywords to add the same anchor text link to an article, and point all internal links to the homepage. This method of building internal links is wrong. If you add the same internal link to the same article, the search engine cannot determine which one is the main keyword. Building internal links is very important, but the above construction of internal links is wrong. When webmasters make internal links, they need to combine previously written articles with current articles, and mention old articles in new articles. This allows users to see more things and also increases the number of internal pages on the website. The exposure is also a way to solve the problem of Baidu not including the internal pages of the website. Therefore, the internal link construction of the corporate website should mention the long-term content of the website as much as possible.
Second: Improve website navigation. Navigation is a guide for website users. Users who come to your website for the first time are unfamiliar with your website and can only use website navigation to understand the website content. The navigation of the corporate website should be divided into categories according to the company's products. Different products should be distributed with the same navigation bar. At the same time, the navigation bar of each page should be set to return to the home page. Plug-in navigation for turning pages is also needed. Such navigation We generally call it breadcrumb navigation. The Surprising Tips for Website Navigation Design I wrote yesterday also mentioned how to set up website navigation. You can refer to this article to set up corporate website navigation.
Third: Improve keyword stacking. When corporate websites are maintained by specialized website personnel, they are basically built with some simple online corporate websites. Many unmaintained websites will have keyword accumulation. People who don’t understand SEO may think that the more keywords, the better. Therefore, when taking over a corporate website, webmasters must first check the keywords of the website and reduce the density of keywords. If not, they can check the keywords with the help of keyword tools. Improving the keywords of the corporate website is a very important step, even for many corporate websites. There are no website keywords set, and such websites are basically scrapped sites. Improving your keywords is the most important step.
Fourth: Improve website links. The links here include the website’s external links and the website’s friend links. It is often seen that the external links of many corporate websites are not proportional to the website’s inclusion. Webmasters keep adding external links to the website, even if these external links are Links that have nothing to do with the company will not be very stable, and the conversion rate they bring to the website will not be too high. Search engines must consider external links when judging websites, but external links that do not convert highly will A website with no traffic will not have a high ranking. There are not many details to pay attention to in the friend links of corporate websites. It is best to find websites that are relatively relevant to your own website. Don’t have too many friend links, just high quality.
Fifth: Improve website user experience. At the beginning, I mentioned to you the user experience of corporate websites. There is very little original content on corporate websites, so webmasters must learn to give pseudo-original content to the few things they have, and keep the website updated every day so that users are accustomed to it. , search engines will also have an updated pattern. At the same time, the access speed of the website must be fast enough. Before a company does website marketing, it is symbolic to have a corporate website, many of which are built on other people's servers. If the company wants to make money from the website, the space is The first thing to consider is choosing a fast virtual host. A website with a high user experience requires high access speed, high-quality website content, and high-quality navigation...
For corporate websites with little original content, webmasters can only improve it from other aspects. Without high-quality original content, they must think about high-quality pseudo-original content, build internal links to the website, and increase Navigation settings to improve user experience. Such corporate websites will be more profitable.
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