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With the development of our network to the present, both the development of the Internet and the development of other marketing models are promoting the advancement of e-commerce. Today, I believe that many companies know that the Internet has huge wealth, so how can we This is what we should do to share such a big piece of the cake. Remember reading the news today that Tencent is developing e-commerce platforms. It is estimated that in 2015, online transaction volume will reach 150 billion, and it will be 2-3 times more. As the speed increases, it cannot but be said that the network will become the main mode in the future. It is a direction of development and a direction we must face. When each of our companies has a website, how should we carry out specific marketing? Here, the author will briefly talk about my own opinions.
1: Blog marketing
Regarding blog marketing, there are two types, one is a third-party platform, and the other is a self-established blog. The third-party platform uses Sina, 163 and other large platforms to promote, and what we have to face in promotion is good content. , one more thing to mention here is that if a company wants to use blogs to promote, independent blogs are a good choice. If you can make some blogs about the long-tail keywords of blogs, and then use these blogs to attract traffic is one way , I once remembered that there is a good way, the main site----product----specific experience blog, this way to build the blog sprocket, thereby greatly increasing the weight of the main site, so my suggestion is Establish an independent blog; then how can we have a better way to attract people? One is ranking, but the fundamental purpose of ranking is the readability of the content of the website. This is the basis for us to obtain ranking, because your blog is not a spam blog. , there should be no junk content, and it must be worthy of every interested customer, so as to establish a brand effect. This is a must. There is still a lot to learn about blogs. I remember a friend of mine asked me to read a blog, which was a case of successful marketing. When I entered the blog, the first thing that caught my eye were pictures, some pictures of my recent life. , there are also some activities, travels, etc. with pictures and facts. These are the best photos of daily life. Using life to be close to fashion is the key to blog marketing.
In fact, every website should use a blog to retain some visitors. If a website is done well, it can use the traffic from the website to retain visitors. I especially like DZ because it plays a very important role in user experience. Obviously, the effect of every user experience is very powerful. There are forums, communities, regions, etc., which are familiar methods to all of us. Therefore, it is our marketing to cooperate with website traffic and blog marketing. Purpose
Two: Question and Answer Promotion
Question-and-answer promotion is a method we often use. Today, someone in the group mentioned that in one product, Baidu Knows actually occupied 4 positions. It seems that the ranking weight of Baidu Knows has increased again, which is the importance of ranking. Problem, Baidu knows that it can guide traffic through knowledge, and these traffic are the positioning traffic we need, and the information left behind will be more powerful. Baidu knows that it can put some knowledge questions and answers about each product, and then leave them It is okay to post links or introductory URLs, but it should not be too overwhelming. It is good to post a few URLs every day, but if there are too many, it will cause resentment from Baidu and even K station. Directing traffic is a must.
The question and answer system we often use is Baidu, but the collection effect of soso is particularly good. Therefore, if the collection effect in soso is relatively large, it will also improve the appearance of your website domain name. These are necessary effects. Re-apply some good question and answer methods, and those direct question and answer systems.
Okay, that’s all for today, Ning Ning Fei’er, 20110608 (original), China Glass Network, http://www.glass.cn (reprints are welcome), it is king to grasp the current marketing, every copy Marketing requires your own efforts and efforts.
Thanks onlyyon for your contribution