Many webmasters often ask: Why is the website ranking yesterday still on the homepage, but when I check the ranking today I can't find it...or is the ranking unstable and changing frequently? First of all, there are many factors that affect SEO, such as: server, There are many website structures, website content, website external links, etc. To have a stable ranking, the first necessary condition is to ensure that these factors that affect SEO are stable! So how to obtain a stable ranking?
1. Stable website structure
Here I have included the website title, keywords and description! The stable structure I am talking about here does not mean that the website cannot be modified. But it cannot be changed on a large scale or frequently, which is detrimental to the ranking of the website! The title, keywords and description of the same website cannot be changed frequently. If it is changed frequently, it will not only drop the ranking, but even appear. The home page has been K! Especially the title of the website! Therefore, when submitting a new website to a search engine, the title and structure of the website must be designed once and do not change frequently! Many webmasters have a habit of setting the website title on the server The source code of the website is directly changed in the background, and this is changed and that is changed. This is not good, because it is modified once and then uploaded!
2. Stable and high-speed server
In my personal opinion, stability is much more important than speed! Of course, the opening speed of the website cannot be slower than a snail! Personally, I think that if the domestic ping value is within 100ms, and the foreign ping value is within 250ms, it is still Acceptable! Then some people ask, why not use domestic ones because the domestic speeds are fast? In fact, many people use foreign spaces. First, because there is no need to register, because the current registration is much more troublesome than in the past two years; secondly, There are few restrictions. Let me give you a classic example. A friend wrote "I need an independent server" on his blog. As a result, the website was shut down because of the sensitive keyword "Taiwan independence".
The stability of the server is really very important. If you don’t believe me, try it. If you close the website for two or three days, the ranking will drop immediately! At the same time, there is another problem: friendly links! I remember that I have a website with many friendly links. , but the server had a problem and was shut down for two days. When I came up to check the friendly links, they became one-way links... Because many webmasters wake up in the morning to check external links. If your website cannot be opened, they think you are not able to open it. Build a website or remove his link...
3. Stable website content
The so-called website content is actually to maintain a stable website update frequency! Many websites like original articles and write articles regularly every day, otherwise they are pseudo-original or will not reprint articles! I don’t think it is necessary. First of all, I personally think, Our starting point when updating the website should be users, not search engines! So it is naturally best to present an original article to readers if there is content today. It is also good to repost a very excellent article when there is no content! Personally, I don’t like it the most What I like is to post some pseudo-originals that don’t follow the above! In addition, the most important thing here is the frequency of updates. It’s not that the more every day, the better, but how long you can persist at this frequency! It can’t be three times. Divide the heat.
4. Stable external links
I have said in previous articles that if I were asked to choose a factor that has the greatest impact on SEO, I would choose external links! Points like the previous server, website structure, and website content are all things we can do with just a little attention. You can do it! But external links are different. External links compare with skills and resources! Of course, I am not talking about the method of obtaining external links here, but how to obtain stable external links! For example, you have been using public blogs to support your website. , publish a few articles every day, and then add anchor text links. As a result, one day the administrator closes your blog, then there is no doubt that you will lose a lot of external links. This is one of the reasons why external links are unstable! Therefore, the prerequisite for obtaining stable external links is to keep your website links appearing on the Internet! Here I will talk about what I think is the best way, which is to maintain independent sites! Through these The website will add links to the main website you want to build, because you have the right to delete these links!
In general, if you want to get a stable ranking, stable SEO factors are essential! If your website ranking often changes in a wide range, then look for which factor is caused by instability! Many people When there are large-scale fluctuations in website rankings, it is said that it is caused by changes in Baidu's algorithm. In fact, if you think about it, there are so many websites on the Internet, how could Baidu make large-scale adjustments to the algorithm.
Source www.ph900.com
Author Wang Yiwu's personal space