Now the Internet industry is developing rapidly, and e-commerce is also maturing in the past two years. Traditional industries have been integrated into the Internet. Many industries have caught on to the Internet, and even the pharmaceutical industry has been integrated into the Internet, such as Haihong, etc. , which is also a concrete manifestation of the continuous improvement and progress of society and the Internet. For e-commerce and online marketing, due to its low cost, wide range of marketing models and other characteristics, online marketing promotion has attracted more and more attention and has been paid more and more attention and recognition by many enterprises, especially many small and medium-sized enterprises due to lack of funds. restrictions, and are even more interested in this low-cost marketing model. In such a general environment, many business owners and individuals are not familiar with Internet marketing, so their understanding of Internet marketing is not very deep. This often leads to some misunderstandings, especially the current understanding of Internet marketers. Demand is greater than supply. Many newcomers who have just started to enter or are preparing to enter the Internet marketing industry and do not know much about this aspect will have misunderstandings such as "Internet marketing is to build websites, do bidding rankings, and post posts." What's more, some people think it's a pyramid scheme.
I remember that when I first came into contact with online marketing, I thought it was very unreliable, especially when there was a lot of online earning content online, boasting about ways to make a lot of money quickly and easily. After reading too much, it felt like a pyramid scheme. I have always had a lukewarm attitude towards it. Later, I gradually learned that this is a marketing model that belongs to the Internet marketing and Internet promotion. By chance, I came into contact with the Tuiyi website. After understanding and learning a lot about this aspect on the Tuiyi website, I started to take online marketing seriously. stand up. Without further ado, the author will now talk about some of his understanding of online marketing since he came into contact with it.
First of all, we need to know what exactly is Internet marketing? The author personally believes that Internet marketing is based on the Internet and uses network information and media to assist in marketing activities to achieve marketing goals. To put it simply and popularly, it is a marketing activity that uses the Internet to achieve certain marketing purposes. What I want to say here is that different companies are exposed to different aspects of online marketing. This is related to the size, industry, goals, etc. of the company. It cannot simply be considered that an online advertisement is placed online. Bidding ranking, doing SEO, etc. are Internet marketing. In fact, Internet marketing is not just such a simple thing. At least to place advertisements, you need to know the placement, planning and design of advertising, monitoring of advertising effects, etc., and bidding ranking There are also many skills, and SEO is even more demanding, so don’t have a one-sided understanding of Internet marketing!
Internet marketing is the integration of a series of online promotion methods, including: search engine marketing (SEM), IM marketing, BBS promotion, bidding ranking, news marketing, blog marketing, Weibo marketing, video marketing, electronic magazine marketing, SNS marketing , forum marketing, e-commerce, email, etc. The fundamental core of online marketing is to organically integrate these series of promotion methods to formulate an overall marketing plan based on the characteristics of the product you want to promote. This is too theoretical, so let me talk about a rough process, which may be more intuitive and easier to understand.
First of all, a company must have a corporate website, which is the basis of online marketing. The corporate website is an online business card that simply introduces and displays the company;
Then once you have a website, you should optimize it and start ranking it in search engines. Then you can promote it. Of course, you can’t forget that the content of the website must be updated frequently with meaningful information to attract people’s attention;
Once there is stable traffic, the next step is the service provided by the website itself, such as online automatic registration, purchase, checkout, order processing, customer service, etc. This is the sales and service link;
When an enterprise reaches the integration of sales system and internal resource management, it can be said to have reached the management stage;
This is a small analogy I made to make it easier for everyone to understand the overall picture of online marketing. Of course, the actual situation is not that simple, but this is roughly the framework.
The specific coverage area of Internet marketing is very broad. We must remember: the Internet is the carrier and marketing is the behavior!
Good articles need to be collected and read to enrich life. If you think this article is well written, please reprint it and collect it for easy reading next time! If you have any good opinions or suggestions, you are welcome to communicate with the author. The author’s contact information is as follows:
Author information: Zhu Fan, personal blog ( http://www.zhufan.org ).
Copyright statement: Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!
Thanks to Zhu Fan for his contribution