How website optimization improves order success rate
At present, there are many SEOs, most of whom are individuals engaged in SEO work. Today, I will talk about how website optimization can improve the success rate of receiving orders. There are many techniques in the process of receiving orders in website optimization. If you make good use of these skills, you can greatly increase the proportion of successful orders.
1. Necessary conditions before accepting an order
Many SEOs have high expectations but low expectations. They think that SEO is very simple. They can take orders after a few days of self-study or taking a training class. In fact, this is wrong. SEO experience is very demanding and requires adaptability. For example, how do you deal with the demotion of the website? How long does it take to rank the website? Why is it not happening? Therefore, before accepting an order, you must have practical experience for half a year and have at least two successful cases. In this way, it is easy to say how long it will take to receive an order. Nowadays, SEO training courses are very misleading, with discounts and exaggerated advertisements such as "Become an SEO master in a few minutes, what SEO training courses can make you make money quickly" and other exaggerated advertisements. The author does not deny that some SEO training courses can indeed learn something. , but website optimization experience is the most important. Only theory, and the theory is constantly changing, is not enough. There must be successful cases. The author believes that there should be at least half a year of experience in website optimization before accepting orders, and at least two successful cases. .
When your technology matures, you can now take orders. Let me emphasize here that technology maturity includes basic knowledge such as website optimization experience, website optimization theory, basic html code, and basic program modifications.
2. Determine the target group
Before accepting an order, we first consider which industry to start from, such as hospitals, education, service industries, etc., first determine which industry to start from, and the purpose of determining which industry to start from is to analyze the industry before website optimization. The current situation, the degree of network dependence of this industry, and the problems currently faced by this industry, so that we can be confident when negotiating orders with customers. Knowing the current pain of our customers, our services are here to solve their pain and bring benefits to our customers. Of course, our customers choose our services.
3. Cooperate with Internet companies
According to the author's observation, many Internet companies do not provide website optimization services, so you can cooperate with the Internet company and give the Internet company a portion of the commission for mutual benefit and win-win results. You also have customers, and they have gained benefits and can still maintain customers, and the server space can still be used by them.
4. Build your own website for publicity
To do website optimization, you must have a website to promote your services, which is also a symbol of your level. If your website is ranked well, it can not only bring customers, but also illustrate your level. Your own website is a platform to promote yourself. After the customer finds you, what they have to solve is if the price is negotiated high, everyone knows that SEO has certain risks, the time cycle is relatively long, and it takes a lot of energy. If the price cannot be discussed, it will be difficult for the website optimization industry to survive.
5. Analyze the profit potential of products and services
When we are talking about website optimization orders, the business owner looks at whether it is a good deal, not the price. In the beginning, when everyone is not familiar with each other, the price can be lower. When the business owner really brings benefits, he can raise the price appropriately. It is important to analyze the profitability of products and services. As long as the company can make money, we will naturally find money. Choose the time to negotiate with the order partner and look for orders with large profit potential.
When we talk about it specifically, we have to talk about the benefits of website optimization, comparatively, low cost and good results. We should not always think about problems from our perspective, but from the perspective of the company. Tell us about the current difficulties of the company and the development of the market. The boss of the company made me a close friend, so of course I chose your service.
6. Let customers trust us
The last thing to solve is how to make customers believe in our services and think that our services are the best. Let’s talk about the benefits we bring to the company and our advantages. In order to make customers trust us, we need to explain our service processes, such as industry analysis-"Determine competitors-"Develop target keywords, long-tail keywords-"Website optimization implementation-"Acceptance-"Maintenance and other trustworthy processes, explain My service is more professional. Provide customers with a detailed explanation of investment and return, and the world-wide benefits it will bring to customers. Let customers take a look at our successful cases in the past. The cases are the most convincing.
7. Establishment of website optimization brand
Website optimization relies on our business in the early stage and brand in the later stage. Every order we make must be down-to-earth and done seriously to satisfy every customer. Customer reputation is the most convincing. If the customer brings real benefits, he will tell others about it and establish a local brand effect. Once the brand is established, the number of orders will naturally increase. The time it takes to receive orders for website optimization should be based on your actual situation. You should estimate the time it takes to complete it. There are only ten positions on the homepage. Everyone is aiming for those ten positions.
The author finally summarizes that website optimization orders mainly test case and negotiation skills. You must always think about customers and solve their problems. You must make every order a high-quality one, and be careful not to accept too many orders. If every order is not done well, website optimization is the way to achieve high quality.
Author of this article: Surfing Website Optimization Network
Source of this article: www.surfphpseo.com
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