Keywords are the core component of a website. Whether it is the initial positioning of the website, or encountering bottlenecks that require breakthrough development, or expanding the market, keywords cannot be separated from this component. However, website development inevitably involves modification of keywords. However, if the modifications are made, the development of the website will skyrocket. Once the modification fails, it means that the website will be significantly demoted, which may bring disaster to the website. So how to modify keywords or add or delete keywords? What to do after modification? How much impact does keyword modification have on website rankings? How to correctly add or delete website keywords? Let’s analyze it:
1: Expansion of keywords
When a website develops into a mature stage and encounters development bottlenecks or needs to expand the market, it is inevitable to add keywords to the website. But is it enough to just supplement the keywords? A friend of the author recently expanded his website keywords, which caused a sharp decline in rankings. More than ten homepage keywords all plummeted. This example tells us that even if you don’t modify the keywords of the website, just adding them will have a great impact on the overall keywords of the website. Many people may say that they have added keywords before, but they have not had any impact. From this example, we can see that Baidu has also included an "observation period" for adding keywords to the website, and even improper additions will lead to incidents of being demoted.
2: Modification of keywords
The keyword positioning at the beginning of the website building was not accurate enough, so it was impossible to increase the website's development share, so it was inevitable to modify the website keywords. However, after the modification, some websites were only stopped for observation and returned to normal rankings after a week. However, other websites continued to decline in keywords and were even worse than before. What the author wants to say is that you should not modify the website keywords when the website development is not stable enough. If divided according to time, modifying the website keywords requires at least 3 months of stable operation of the website before making moderate modifications. Some webmasters often modify keywords in one step to avoid intermittent modifications. However, in fact, they do have the opposite effect. The correct modification of website keywords should be done step by step. The most taboo thing is to directly replace the website keywords in one step. The author believes that it is better to modify the keywords of the website once every half a month. Otherwise, a large number of modifications, or keyword modifications in a shorter period of time, will have a relatively large impact on the website.
Three: Follow-up work for adding, deleting or modifying keywords
After adding, deleting or modifying keywords on a web page, you cannot sit back and wait for the keywords to take effect, similar to domain name resolution. If this is the case, the keywords will indeed take effect, but the overall keyword ranking will decline. How to do the follow-up work after the website keywords are changed? Its importance determines the future development height of the website!
A: Enrich site resources
After the keywords are modified, the website is most likely to be put into an observation period by search engines. At this time, there will be very few spiders. Therefore, what we have to do is to be careful not to let the spider come back empty-handed every time it comes, but to bring something with us. Therefore, all we have to do is update the amount of information on the site, and the update is original. If you can't write something original that belongs to your own industry, you can also write something else appropriately, in which the keywords of the website often appear. After all, the rules are dead, and search engines will not recognize the high value of these. Continuously update the page to fully ensure the freshness of the website content. (Of course, if the amount is too large, it will inevitably lead to a decrease in correlation. Everyone knows how to grasp the specific details.)
B: Actively lure spiders
When the website is observed, if the spider does not want to come, we will lead it to index the content, so the amount of external links will be further increased. However, how to make external links more effective? The author recommends popularizing external links every Thursday or on the day when Baidu updates content at the end of the month, because during this day, both the number and volume of spiders appearing on Baidu are It is much higher than in the past, so the effect produced is undoubtedly the best and most effective! At the same time, using high-weight blogs, increasing external links, directing weight to the main site, or bringing a spider to the main site are all effective. Very good. Generally registered blogs are: Sina, NetEase, Hexun, and Baidu Space, all of which are relatively good. While some other blogs are still effective, the results are relatively poor.
C: Add high-weight friend links
After modifying the keywords, the importance of friendly links is also highlighted here. Many webmasters are afraid that the observation period will be extended due to friendly links, so they revoke some links. However, in fact, it has once again made the website worse. If the other party's website has not been demoted, it is better not to clean up the links. The instability of external links will also cause the website's weight to be in jeopardy. However, adding high-weight links is nothing more than a timely rain for the website at this time. You can create links through friends... I won't talk about other methods. Some SEOers don't agree with it, but in the short term, the first thing to solve is the current dilemma. High-weight links do not necessarily require high PR. Although PR can measure the quality of a website, sometimes it is just the opposite of Baidu. It may have been demoted due to cheating. Analyzing the ranking of each main keyword of its website, snapshot date, collection speed, external links in Baidu, and even whether the content is original are all indicators of its weight.
After doing this, we need to repeat the simple things mentioned above and repeat the process of doing things innovatively. And it is best not to interrupt the updates in the site, which is more conducive to the improvement of the website ranking. In addition, external links must also play a supporting role. Not only do external links usually, but also use the update time of search engines to make it easier to restore rankings. Binary Network joins hands with the professional website construction company Pilot Technology ( www.joyweb.net.cn ) to believe that modifying or adding or deleting keywords on a website determines whether the website will have a higher level of success in the future or whether it will fail is the follow-up after adding, deleting or modifying keywords. The most important thing is to do the follow-up work after the modification. In fact, everything remains the same. Website optimization always requires long-term content, external links, and in-site construction. All problems can be solved by adding appropriate techniques.
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