Hello everyone, my name is Muzi Chengzhou. Recently, I have seen a lot of strange phenomena in SEO. I have seen that many webmasters do SEO superficially and do not want to do SEO in a down-to-earth manner. I feel very helpless about this. I also feel very sorry for these webmasters, because no matter what In this era of SEO, no matter what kind of website's SEO, a down-to-earth webmaster will always be able to last, while a superficial webmaster will always bear a heavy blow under the ruthless attack of search engines. Opportunism sometimes requires assessing the situation. When webmasters do SEO, we need to be down-to-earth. Here I would like to pay tribute to all down-to-earth SEOs. They have given us webmasters the most positive learning environment.
1. Strange phenomena often occur, especially this year.
The rapid development of network technology and the special environment have caused our webmasters to sometimes deviate due to some weird phenomena in the process of mastering SEO technology and cultivating SEO thinking. This year is a special year, and it is also the year in which I discovered the most strange phenomena. Let’s take a look at some of my personal opinions.
Strange phenomenon one: station group operation
Last year's site group operation had a far-reaching impact. This year, there may still be many webmasters stepping into this SEO operation that seems to be very effective, but I personally don't agree with it, because the site group operation is not simply based on some Interlinking between websites can achieve the effect. Without certain technical support, you may not be able to achieve the effect you want, but you will be killed by search engines. Especially last year's site group operation made Baidu angry, and this year it is even more embarrassing. This is a year of intense attack, so webmasters who want to take advantage of website groups must think carefully, choose the right industry, and be prepared for the worst.
Strange phenomenon 2: Sohu Weibo rapid ranking
Everyone is surprised by the magical ranking of Sohu Weibo some time ago. More calm webmasters will wait and see the changes or test it a little. Although the ranking of Sohu Weibo has lost its magical power, you can still find such rankings on Taobao. For stores, we have to admire how eager some people are to quickly optimize. But Baidu will never let such a phenomenon exist. This is not only a damage to our solid SEO, but also a damage to the search engine user experience. For Baidu, which dares to make everything in its own home the best experience For search engines, it is an act of challenging authority, which will inevitably lead to "retaliation". Therefore, Sohu Weibo disappeared from the homepage or even the first ten pages, which made many SEOs feel sad.
Strange Phenomenon 3: Bottom-level marketing still drives traffic
You may be a little unfamiliar with low-level marketing, but as long as I explain it a little bit, maybe everyone will understand it. When we search for a keyword, there is a related search recommendation at the bottom of each search results page. Baidu, because of its own loopholes, gives some opportunistic webmasters the opportunity to brush keyword pages. When they brush keyword pages for a long time, When the number of occurrences reaches a certain level, these keywords will appear in these relevant search places. It is said that these positions will receive corresponding attention, and occupying a large number of these positions can also bring traffic to the website. This is how some webmasters in the e-commerce circle got promoted. I really admire these webmasters for their spirit of taking advantage of loopholes, but I don’t advocate such opportunism. If you do anything too much, you will be targeted. When everyone does it, Baidu They will take time to mess with you, and if they mess with you, you will be beyond redemption. I think everyone should stop for a while and be more practical and do their own thing!
2. How to make solid SEO changes?
How to do practical SEO? This question is actually very silly and naive! Everyone knows clearly what is the kingly way for SEO. We talk about it every day and insist on it every day, but very few actually do it. Whether it is long-tail mining, original content or pseudo-original content, high-quality construction of external links, and adjustment of the internal structure of the website, it is all a small part. Some people focus on it, and some people are good at seizing the general trend. Here I want to remind everyone What is important is that you must focus on giving full play to your own strengths, and then gradually improve your shortcomings. Practicality means not only completing the tasks that need to be completed step by step, but also requiring us to find our own breakthrough points and use a formal step-by-step method to help the website's rankings steadily improve, rather than opportunistically trying to get the website to the homepage quickly. There's never been such a thing as SEO.
Okay, in view of the anger and divulgation of family opinions, please forgive me if I offend you. I still recommend that everyone do SEO in a down-to-earth manner and have a happy and fruitful harvest. The reason why SEO says to persist is because down-to-earth SEO will be the most popular, and down-to-earth SEO is the way to go. Friends who want to communicate with me can add my QQ: 578785411
This article is published by Mu Zi Chengzhou, editor of Shanghai Gree Air Conditioning Repair ( http://www.baigle.net ). You are welcome to reprint. Please keep this link when reprinting. Thank you for your cooperation!
The personal space of the author Muzi Chengzhou