Many new webmasters are faced with spending a lot of time every day to update the article information content of the website, and they start to worry about it. Why did they choose to build a content-based website in the first place? Why not make a tool and service application site, such as ip138 or a webmaster tools website, where the program does not need to be updated every day, how convenient it is. The author also had such thoughts and feelings a few years ago, but after meeting several webmasters of this type, I discovered that things are far from as simple as we imagined. Let’s talk about it from four aspects. It’s actually very difficult for us to build tool websites.
1. Technology. Many people say that when building a website these days, is technology still a problem? Saying this proves that you haven't built a website in a down-to-earth manner. It is true that there are many tool website programs on the Internet, both free and paid. Download one at will, and you will find that most of them are for advertising and external links, are castrated versions, or are static. If you want to use , you need to spend a lot of time and energy to modify it. It’s okay to know technology, but what if you don’t understand technology? Basically there is no way. If you find someone to specially develop a program, it would be difficult for you to judge whether the program is good enough if you don't know the code. It can be used now and whether it can withstand the query function of large-scale users in the future. After the website program is completed, the later server deployment is another big problem. For tool-type websites, how to optimize the query function is key, otherwise you may consume more server and bandwidth resources than your competitors. Because you don’t understand technology and don’t know how to optimize.
2. Competition. The competition among tool websites is very fierce. If information content websites can still obtain long-tail traffic through some methods, then tool websites may only have a few main keywords. If they want to get traffic from search engines, You need to have strong SEO skills to rank your website in front of your competitors. For a novice webmaster, are you confident that you have this ability and perseverance? From a user's perspective, they need your products to provide very good tools, applications and services, and their own products to be very good. Furthermore, they need long-term accumulation to establish their own brands, which requires you to put in a lot of effort in promotion. , the difficulties in promotion will be emphatically described below. If general websites can still thrive as second-rate or third-rate websites with their various features, then the general environment of tool websites may only be able to accommodate them. Either you will be at the forefront, or you will not be able to. The first day. In fact, we have also seen a lot of tool websites that either exist as a subsidiary function of the website and are rarely used by people; or the webmaster himself has not visited them for several months. Can you accept such fierce competition?
3. Cost. The cost issue seems not to be a problem in everyone's opinion. When there are few users and low traffic, the cost will definitely not go up. With more users and more traffic, we can make more money through advertising. Is cost still a problem? This is what everyone takes for granted. As mentioned in the previous technical part, tool service websites require a lot of hardware and bandwidth. A server cannot withstand 10W of traffic access in the traditional sense. Tool service websites do not need to query the database. It requires indexing or external querying, which requires very high server and bandwidth requirements; when the traffic decreases, the front-end web and database must be placed on different servers, which are additional costs. In terms of profitability, tool-type websites require users to build awareness and recognition of the brand. If there are too many ads, the user experience will be poor. Users will stop coming, and the website will not develop in the long term; if there are fewer ads, it will basically be able to function. maintenance costs. The author also mentioned in his previous article a picture storage entrepreneurial project of his, but it was basically due to the inability to control costs and ultimately failed to continue.
4. Promotion. Like any website, the website needs promotion, and tool websites need promotion more than other types of websites. As mentioned earlier in the competition section, content websites that mainly focus on information articles can achieve search traffic by using more keywords. Even if SEO technology is not good, they can still achieve various kinds of content through better pseudo-original content. Long tail keyword traffic. But for tool websites, there are only a few main keywords, and there are no so-called long-tail keywords. If you want to get traffic, you must either use the main keywords to the extreme, or you need to promote the website through other promotion methods. . In terms of promotion, we can see that many tool-type websites are promoted through advertising, because it is difficult for tool-type websites to find more effective and executable promotion methods.
In fact, we see that many article titles like to use words like "quick" and "easy" to attract people. However, after everyone actually does it, they find that these things are not fast or easy. You and I can't even find a job to earn a salary easily, let alone make money by running a website by ourselves? After settling down, you can look down on the glitz of the world and work hard to build the website at hand steadily. If you eat from the bowl and look at the pot, you will often lose the current bowl of rice. The copyright of this article belongs to the webmaster of www.3ppt.com , a home for IT practitioners. Reprinting is welcome. Please indicate the source. The small station has only 5 outbound external links, and we are sincerely looking for links from IT websites.
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