1. Can the number of outer chains have a greater effect?
When many SEOers operate a website, the first step is to check the external links of competitors. At first glance, tens of thousands of them are empty. I don’t have the courage to continue doing it, but if you really look carefully, some of the website external links come from the same website. There is no core competitiveness at all. You can completely rely on the garbage dump to accumulate these "bluff" external links. But the effect is minimal.
I once conducted an experiment, using 2 trial sites with the same keyword, and observed them for 2 months. The first site spent about 500 yuan to purchase 10 full site links from spam sites that contained more than 20,000 pages. Of course, the increase was slow. As expected, after one and a half months, the external links probably floated around 9380. But the effect of ranking is not flattering. The website before my website only had more than 200 external links. Another website is awesome. It also cost 500 yuan, but I bought a PR5+PR6 gold chain, with no more than 20 export links for each site. It was roughly one and a half months ago, and the total number of external links was less than a hundred, but the ranking was already in the second place for keywords. This result is quite satisfactory.
What I want to emphasize in this article is that the quality of external links is not the quantity. On the contrary, sometimes when you observe the external links of competitors, you will find that there are only a few hundred. You just arbitrarily think that the keyword competition in this industry is not very competitive. This is also wrong. The author believes that the quality of external links is divided into two main factors, one is PR value and the other is industry relevance. If you are a medical For health-related websites, your external links are all from your peers, and they all have high PRs. This is even more powerful. One of your external links may be able to surpass 100 external links from others. I hope I The examples mentioned above can give everyone a deep understanding. To sum up, don’t neglect external links. Paying attention to quality is the key. It is certainly effective to look at quantity, but the workload and silent cost are too much, so it is not recommended!
2. Does an article add N anchor texts?
This is my experience when I was an SEO director last year. Led an external link team of more than 10 people. After the task plan is completed, it is broken down into the amount of tasks each person has per day. Then you can be responsible for training, auditing and effectiveness evaluation. Slowly I discovered that 50 out of 100 external links posted by some people were invalid. Some people have 20 invalid links, and some even have almost no invalid links. After that, I went to observe some of the external links they sent to see why this result occurred. A large part of our forum external link form relies on publishing some experience and knowledge articles and then adding anchor text. There is also the option of publishing anchor text in the form of a reply. The problem arises when publishing knowledge documents. People with 5-6 anchor links in an article have a survival rate of no more than 3 days. People with 3-4 anchor links have a survival rate of about 50%. People with only 1-2 anchor links have a survival rate of less than 3 days. The rate can be as high as 80%, and some of the most powerful people are the ones just mentioned who have almost never been deleted. They put links where they really need to be there, similar to when anchor text is really needed to emphasize the thing. In this way, the administrator will not delete it after seeing it, because it truly brings value to users. Although having 5-6 keywords in an article can greatly improve the ranking of different keywords, our SEO efforts tend to focus more on quality links. So please weigh how much anchor text you should have in your article.
3. Is thinking added to external links?
External links in terms of thinking are more inclined to link bait. I told my SEO external link team that you work 8 hours a day and work exhaustingly all day long. 300 links is almost the limit. But if I spend maybe 1 hour a day, I can bring more external link effects than you.
External links do not necessarily have to have a link to be counted as external links. According to some rules of Baidu, as long as you attach your website, going to Baidu can also count as votes given to you by some websites. I once published an article teaching others how to DIY their own mouse. Everyone likes to reprint this kind of technical and interesting articles, as well as their rich content. However, Chinese people often have a problem, that is, they will remove the reprint links. We SEOs should all be well aware of this truth. I didn’t include any anchor links in the article, but everyone should know that this type of article must have both pictures and text. I store all the pictures in the space under the domain name of my website, so that when others reprint them, they must repost your pictures. There are also many people who are not willing to re-upload the pictures at all. The pictures are basically copied and pasted. In this case, as long as the spider crawls to their website, it will automatically crawl the link in, although there is no anchor attached. In this way, the spider can completely determine where the article comes from.
This example is just an example with a little bit of thinking in it. Of course, more methods need to be discovered slowly by everyone. What I have done is not only articles, but also Flash, movies, music, etc. Although the number of external links from Yahoo will not increase much, from the perspective of keyword weight, the improvement is not a little bit.
Source of this article: Suzhou Plastic Surgery Hospital www.szsamr.com Please indicate the source when reprinting
Thanks to Suzhou Plastic Surgery Hospital for contributing