There are big differences between online marketing and online marketing, but they have the same goal. After all, they are to promote our products to achieve profitability. The author has observed that some online promoters easily fall into the narrow misunderstanding of promotion for promotion's sake and ignore the essential concept of marketing during specific implementation. In specific work, how can we truly integrate marketing concepts into practice?
A high degree of recognition of one's own products
As a marketer, if you cannot identify with your own products and cannot convince others, marketing will be difficult to carry out. In online promotion, we must establish a high degree of recognition and self-confidence in the website and products. This recognition comes from the belief that customers need your products. We believe that the information we publish is reliable and available. For example, the author found that some SEOers talked about some of their own optimization skills when writing soft articles, and used words such as "tricks", "nothing more than" and "no skills at all" to position what they want to promote. Such words are easy for the audience to It creates bad psychological implications for the author and invisibly reveals the author's own disdain and disapproval of this technique. How convincing is such an argument?
2. Increase exposure
A friend who makes clothing once said, "I will make clothing this year, next year, and the year after that. More and more people will know that I do this." This extends to our online promotion skills, which extend vertically and Not to mention, as far as horizontal expansion is concerned, letting more people know about my website, my products, and even me as a person, and increasing exposure are all promotion skills. This concept is beneficial to promotion work. And this is precisely something that SEOers who do ranking keyword optimization every day can easily ignore. There are also examples in the industry of using this tactic to get famous from forums. Our online promotion work should be inspired by these examples, and we should not just focus on the never-ending entanglement with search engines.
Three high toughness quality support
A very important thing for marketers is a strong psychological quality, a high degree of stress resistance and tolerance. This kind of tough psychological quality that marketers must have is often ignored in online promotion work. On the one hand, this kind of quality lies in not being eager for success, and being able to fully realize that the early stage of marketing requires a huge investment to accumulate resources and contacts. For online promotion, just stabilizing a website and stabilizing a keyword ranking will take quite a long time. time. On the other hand, it is stress resistance and tolerance. A common saying among marketers is that “not every effort is rewarded.” In online promotion work, when website rankings decline, K sites are encountered, and articles are difficult to create, When we are waiting for resistance, we must realize that not all efforts will be rewarded accordingly, and if we do not pay, there will definitely be no reward. Release this pressure and stabilize our work mentality.
After carefully analyzing the marketing concept, we realized that no matter what kind of marketing method, the goal is the same. Our online marketing work cannot be limited to ranking issues. We should jump outside the circle appropriately and understand with our heart the importance of our actual work. How sure are you of the marketing concept? Do you really recognize your website and your products? How do you know a site a user likes? Is your product really what users need? How to expand advertising methods? These issues require careful consideration.
The source of this article is website optimization: http://www.kedeng.com Please indicate in the form of a link when reprinting.
Thanks to cacti2 for the contribution