1. Website content is too similar
There is too much similarity between website pages. What is similarity and duplication? Similarity and duplication is actually a large collection of copied articles, resulting in a large amount of duplicate content on the website.
1. The less the text content, the higher the similarity. The higher the similarity, the more serious the website’s authority will be reduced. Mainly on product websites, why? Because most of them are pictures of products with too little text.
2. Too much repeated text in the text will also lead to too much similarity. So what will cause too much similarity? For example, if you are a product website, are most of your purchasing processes the same? Copyright And the linkage method is also a reason why the page similarity is too high.
So how can we prevent this? If we are making products, then we should give an accurate description of the pictures on each content page. If there is too much repetitive content, please use text on the image to reduce the similarity of the page. If there is too little content we can do this:
Go to the Internet to find targeted content for this product and then select the content to make pseudo-original content for our own web pages. If you are working on Baidu, you can go to Google to find content and then marry the content. If you have a product opinion you add a comment. You can go to Taobao and Alibaba to find comments to reduce the similarity of pages.
3. Website content collection is the content source. If the content you collect is too similar to the content on the Internet and the weight of your website is not high, then Baidu will delete your website. The solution is (1) content modification, modify all the content you collected, but This labor is very large, so how important it is for us to make a healthy website from the beginning. (2) Modify the titles of pages that are not included in the inner pages.
2. If friendly links have been deleted or demoted, the first choice is friendly links. We must develop the habit of checking our own friendly links frequently to understand the situation. If there are sites that have been demoted or demoted, we should delete them immediately to avoid our own mistakes. The website was implicated,
3. Website SEO over-optimization and cheating
Website SEO is over-optimized or cheated. Some webmasters use cheating methods in order to quickly achieve rankings. This is absolutely undesirable; keyword accumulation, hidden text links, and black links. Hanging black links is still effective in the short term. If it is recognized by Baidu, it will cause danger to the K site. Now search engines are paying more and more attention to user experience. Now when we optimize the website, we must pay attention to user experience and do not use black links. Hat technology deceives search engines. If you want to build a website for a long time, you must do it step by step.
4. Because the website updates frequently.
If the website is updated too frequently, previously updated articles will be replaced by later updated articles. For example, 50 article addresses can be placed on the homepage. If you update 30 articles every day, will you have 30 articles the next day? Chapter replaced. In this way, your previous articles will not get the weight of the home page.
If you want Baidu to include you, you must meet Baidu's inclusion requirements. There are two ways to meet Baidu's inclusion requirements. Baidu requires two inclusion requirements, one is external links and the other is internal links. Where do you get the weight of internal pages? From the home page and directory page of degree weight. This requires us to have a good internal link system.
Then you want to increase the update rate of your website. Because the faster your update frequency is, the higher your total collection will be. It takes about 4 weeks for an internal page search engine to crawl for the first time and update it for the second time. When updating, it will also delete some links that have sunk to a low level, so that we can maintain the same degree.
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