Corporate websites are an area that most of us webmasters are familiar with. I believe that many webmasters have worked in companies before building personal websites, and many of them have experience in optimizing corporate websites. Overall, corporate websites are Most of them are built to display the company's image, so there are not many rigid requirements for SEO. However, not all corporate websites are like this. For most corporate websites, they still hope to improve users through basic SEO optimization. I have worked in a company before and optimized corporate websites, so I will use my own little experience to discuss with you what should be paid attention to when doing SEO for corporate websites.
Title (TITLE) Off: It seems easier to take a quick look at the title, but most problems are found. The most important thing is the corporate website. It does not matter how much content it has updated, nor how recent its website snapshot is, because its nature is products rather than information. , so search engines can judge that such a website will have a good weight even if it is not updated frequently. Because this type of website is relatively stable, the most important thing about a corporate website is product information, and the title of the web page is a direct feedback of product information. But several common mistakes are to pile up keywords on the homepage, have the same title for the inner pages and the homepage, or deliberately replace the titles of the inner pages in order to optimize long-tail keywords. These are relatively common phenomena, and I hope novice webmasters will not make similar mistakes.
Picture (ALT): Corporate websites have their own products, so there will be some pictures of products displayed on the homepage or inside pages. However, pictures have always been unfriendly in the SEO process, but it doesn’t matter. The most important thing is to process them. If the number of pictures on the website is small, it doesn’t matter. If there are a large number of pictures, they must be processed, so that the website can be guaranteed. opening speed. In addition, there is another question that many SEOERs will talk about, that is, whether to use the ALT attribute. My answer is the same as everyone else, you must use it, and don’t forget to use it. Because where there are images, the ALT attribute is equivalent to the anchor text tag. Using ALT is absolutely beneficial and harmless.
Position (CSS) level: This position level can also be understood as layout level or structure level. Corporate websites do not spend too much effort and time on external links. This is different from personal websites, so the overall weight of the website is limited. Therefore, important content must be displayed front or to the left, even if it is placed on the right side of the page. position, but the code should also be placed in the upper position through CSS, so that search engines can find the important content of the website faster, such as articles on the left, and lists and rankings on the right. Don't underestimate this move, because it will directly affect the weight of the web page. Because the text content of some pages is too far down and to the right, search engines will not give it too high a weight, and long-tail words will not have good results. Ranking.
Bottom (BOTTOM) level: The bottom level refers to the position of the friendly link. First, do not link the address of the search engine to serve as a friendly link. This is of little significance; second, do not use anchor text for the keywords that the website wants to optimize. Linking all the links once may seem to increase the number of internal links or anchor text, but in fact it is very easy for search engines to judge it as cheating. Of course, if you do this, it doesn't mean it will be regarded as cheating, but at least it is not a symbol of friendship. In fact, SEO is all about details. Especially for websites on the homepage, sometimes the difference is very small, often caused by subtle factors. Another important point is that it is best not to link to each other between the same website and the channel pages that you do not want to close.
Navigation (MENU) off: Navigation off means that there should be no competition between the main navigation of the website and this navigation, or it is best not to have items that already exist on the main navigation appear on the secondary navigation, because the secondary navigation is the main navigation. As a supplement, don’t simply list some keywords and place them on the sub-navigation. This will make it difficult for search engines to determine what the theme of a web page is, because the weight of website navigation is still very high. If the anchor text of the keywords and Both navigations point to the same page at the same time, and if the keywords of the two are different, there will be some impact.
In fact, the difficulty of corporate website optimization is generally not too difficult. As long as we pay attention to what we should pay attention to and do not make some common mistakes, send some links when we should, and update some articles when we need to update some articles, then it will not take long. There will be some gains. But if you don't play your cards according to common sense, there may be unexpected results. Compared with personal websites, the biggest advantage of corporate websites is that they are relatively stable. As long as there are no major problems, the website will generally continue to exist, so from this point it will also get the attention of search engines, and we must take good care of it.
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Thanks to wangmin2659 for his contribution