The user experience of a website is reflected in many aspects, such as whether the design of the web page conforms to ergonomic principles, whether the design of the website is beautiful and generous, etc. This article mainly talks about the search experience of the website, and other aspects of user experience will be introduced one after another. .
The website search experience mentioned here refers to the user experience involved in the website being reflected in the search engine. After the website is included by the search engine, it will appear on the search results page. Many SEOs also pay attention to the display of this result. So what? What is better search experience design? Generally speaking, it will be analyzed from the following aspects:
1. Title design of items included in the search results page
The title design of the items included in the search results page is reflected in the design of the web page title on our website. The effective length of the title tag of a web page is 64 bytes, and in Chinese it is 32 characters. This is a range of word count, so how to use a limited number of words to express the content of this page is the focus of the search experience. The author advocates the method of expressing the content of this page with the least number of words. Of course, there will definitely be complete content in it. The purpose of short keywords on web pages is to be eye-catching, and people tend to like simple things.
2. Description design of items included in the search results page
The description design of the included items on the search results page is reflected in the web page description tag on our website. How to design the web page description tag? The main points are as follows:
a. The description tag on the homepage of the website should be carefully considered. It is also a way to express the content of the webpage in the least words. It should be concise and concise, including keywords. It does not necessarily have to be filled with all two lines of the search engine. It feels like "a lump", and many people are too lazy to look at it.
b. The description of the website directory page is written in the same way as the home page. It only needs to be able to describe the content of the web page.
c. My personal suggestion is to remove the description tag for the description of the article page of the website. The advantage is that you don’t need to write a special description for each article. The search engine will automatically "select" the most relevant description for the article on the search results page, which saves time, effort and Reasonable.
3. Design of URL paths for entries included in search results pages
Reasonable URL path design is beneficial to search engine rankings. Another benefit is that it is more beneficial to user experience. Google, in particular, pays more attention to optimization in this area. So what kind of URL is reasonable and consistent with user experience? The specific analysis is as follows:
a. From Baidu's point of view, URLs using Chinese pinyin, or if the server supports it, URLs using Chinese characters are more conducive to user experience. And it has been proven in practice that it is beneficial to GOOGLE’s optimization ranking.
b. GOOGLE’s user experience manual clearly states that writing URLs in English words or Chinese pinyin is beneficial to the user’s search experience.
c. A reasonable URL is also reflected in the concise and refined summary of the web page content.
The search experience of the website is mainly reflected in the above points. With the development of search engines, there will definitely be more advanced search experience products, such as One-box, rich summary, indented list, full-site link and mini-full site. Links, Google's breadcrumb navigation, etc. will be introduced in detail by SEO Xiao C one by one in future articles. The search experience of the website will be written here first. I hope to discuss and learn with viewers who have better opinions and suggestions.
Author: SEO Xiao C
The article is provided by http://www.bjquzhufang.com . Reprinting is welcome. Please keep the link and author.
Thanks to Chen Mingwei for his contribution