I remember Jack Ma said: If you don’t do e-commerce now, you will regret it in five years. This has caused many impatient small and medium-sized enterprises to enter the e-commerce field when planning is insufficient. As a result, some websites have been operating for a long time without any improvement. There are many factors, but the main reason is probably due to insufficient promotion. So for shopping What are the main methods of website promotion? I would like to summarize them.
A shopping website is not a personal website, so you must have a team to fight. You need to make various promotion methods that suit you carefully. Not to mention those completely free promotion methods, such as SNS, forums, blogs, etc., everyone knows it, but it takes a lot of time, and the conversion rate should not be high. When you are short of manpower, it is recommended not to bother, but SEO is a must, so there must be one or two SEO experts in the team to follow up the entire process and optimize the details inside and outside the website. The most important thing is to make sure the website has certain price advantages and product features before promotion.
In view of the particularity of shopping websites, Jiang Min would like to suggest some paid promotion methods. It is said that if you don't have money, you will encounter problems everywhere. If you can get the maximum benefit with a small amount of money, it may be a good way.
1. User registration
This is the primary link of the shopping site. If there are few registered users, everything will be out of the question. You have to find a way to increase the number of registrations. There are two popular methods now. Register and receive shopping coupons, or old users invite new users to receive cash coupons. Of course, everything The coupons can only be used for shopping. Set the detailed rules and try to think of some attractive tricks or return them in multiple batches to make customers want to shop again.
2. Gift giving
Some gifts are provided on weekdays or during holidays. The gifts are not necessarily free. You can set a requirement to spend a certain amount of money, or combine it with inviting users to register, and you can also add some interactive links. Remember: all gifts must be marked with your website’s LOGO or slogan, this is the most important thing.
3. On-site activities
During festivals or certain specific festivals (such as website anniversaries, etc.), plan some special activities, come up with some awesome product promotions and some awesome prizes. For details, you can refer to the practices of some large shopping sites. They have done a good job in this regard. Better. Either don't do the event topic, or do it well, preview it before the event, increase publicity during the event, and retain data and related information after the event to pave the way for the next event.
4. Off-site activities
This is mainly for the purpose of raising awareness, and the gifts provided are mainly shopping coupons or self-sold goods. ①Choose Weibo platform, which provides prize-based broadcasts, etc. You can also find some Weibo marketing companies for cooperative planning. ②Choose some forums where the online shopping crowd is relatively concentrated, and cooperate in planning activities, such as Q&A, T-floor, etc., which must be combined with your own website. This is a win-win model. It not only promotes yourself, but also activates the forum. Some are not too pretentious. The forum will be very happy to do so. Of course, the forum may need to be given appropriate subsidies.
5. Participate in sponsorship
Pay attention to some online and offline developments, especially some conferences and activities related to shopping. You can find the organizer to inquire about related sponsorship matters, so that your website can increase its exposure to the public or the media. .
6. Collaboration with peers
This model is very suitable for shopping sites in the vertical field. If used well, the effect will be very good. First, look for your peers. The popularity of the websites should be similar, but the products sold between peers and yourself are different, and it is best to be complementary. Cooperation between the two sites can exchange advertising spaces and products of similar value. The two sites will simultaneously launch corresponding mutual promotion information, for example: if you buy this bag + 20 yuan, you can get a certain shopping network The other website provides short-sleeves worth 50 yuan; the other website says: if you buy this short-sleeve + 20 yuan, you can get a bag worth 50 yuan provided by a certain shopping network. Only if users can share it between websites can the benefits be maximized.
7. Soft article marketing
Soft articles are also the most popular way of communication now. Fanke is one of the very successful examples, and the communication is also very good, which is worth learning from. In the early stage, you can find some experts or companies to write and disseminate the soft articles, which can be used as a reference and to test the effect; in the later stage, you can write and publish them yourself, and try to send them to some heavyweight websites or related forums. If you feel that publishing is too hard, , you can also find some Witkeys to solve the problem.
8. Advertising Alliance
For a shopping website to develop and grow, it is absolutely inseparable from the help of advertising alliances. After all, the websites of those powerful advertising alliances are located in every corner of the Internet, and their penetration is beyond the reach of other promotion methods. The main considerations are CPC and CPS. Mainly, of course, the higher the commission you can give, the greater the chance of getting exposure. Fanke should also be mentioned here, because CPS is one of its main models for successful marketing.
9. Search Bidding
In terms of search bidding, if you have certain financial support, you still have to do it. Although you may have to pay high click fees, it still has certain benefits in finding target customers and improving the visibility of the website. Furthermore, in theory, it will optimize SEO rankings. It should also be of some additional help. But if you don’t have sufficient funds, don’t bother. After all, it’s a waste of money.
10. Buy advertising
This is the most direct. You can negotiate with relevant websites and decide by yourself using pictures or text. Of course, websites with high traffic are also expensive. How to find cost-effective and accurate advertising positions requires careful digging and analysis. .
In fact, there are many methods, and various promotion methods can also be flexibly combined and used. The above are Jiang Min’s insights on shopping website promotion. If there are any inappropriate places, please give me some advice.
This article comes from Jiang Min’s blog, original address: http://www.jiangmin80.com/archives/757.html
Thank you Jiang Min for your contribution