I have been watching videos on Youku. As an Internet practitioner, I will habitually make suggestions for websites. This month I made a total of two suggestions to Youku, both of which were made through the official feedback channel. The first point is that it is recommended to remove the editor-in-chief Weibo on the homepage of Youku Game Channel; the second point is that the newly added search box in the navigation bar of the content page is not compatible with Firefox 3.5 and Firefox 3.6 versions. Both of the above suggestions will be corrected soon.
After submitting my feedback, I did not receive any relevant information from Youku about my suggestions in my on-site letter or email. From my perspective, as a participant, whether the opinions are adopted or not is secondary, because the suggestions may not be accurate. But the website should at least respect the user and affirm the user's behavior, but it is a pity. From my own experience and feelings this time, as a website operator, I have to summarize some experiences, so I wrote this article to share some ideas about website user feedback strategies.
The user feedback channel of the website is a bridge between users and the website. Used well, it can not only meet user feedback needs, but also help website operators collect user opinions, carry out targeted website optimization, and at the same time enhance website brand and visibility. Don’t say that this has nothing to do with the brand. A good user feedback system can give users a good first impression and greatly enhance the formalization and professionalism of the website. This in itself is one aspect of brand building. So for personal websites, what kind of feedback channel do we need? Commonly used forms of user feedback on general websites can be divided into the following types:
1. Online feedback; if the website can build its own direct feedback system, it will be the best channel for user feedback. However, since building a self-built feedback system requires a certain amount of work, it is generally not favored by individual webmasters. If it is a CMS website, most of them may be implemented through the message module that comes with the CMS, or through secondary development of other site functions. However, compared to large websites, the corresponding contact information and interactive experience may not be as good as So good. If you need to optimize the experience, the webmaster can add some personalized options and fill-in boxes. For a personal website, this is enough.
2. Forum form: Many websites are equipped with their own forums. Forums, as a means of effective interaction, can well establish user feedback channels. For example, many website forums have a feedback section to facilitate users to put forward suggestions for improving the website. At the same time, forums generally require registration to post or require a series of preliminary operations to be qualified to post feedback, which greatly improves the quality of feedback and eliminates feedback content such as advertising and streamlining, which is more in line with the final form of user feedback. Purpose.
3. IM online contact; many webmasters who have been in front of the computer for a long time are accustomed to using their own QQ or QQ group and placing it on the website page to provide users with feedback and contact. The advantage of this method is that it is very convenient for users. As long as users open QQ and click Feedback to contact QQ, they can directly talk to the webmaster; if the QQ group left is, I believe the webmaster will receive prompts to join the group from time to time, especially for technology and entertainment websites. The disadvantage is that it may seem less formal and more personal, and you may face harassment and advertising at any time. It is not conducive to improving the work and efficiency of the webmaster.
4. The form of email; the email method seems to be the simplest. Just leave the webmaster's email address directly on the website page. But from the user's point of view, this method has the worst experience. Even if there are questions or comments, users are generally too lazy to open their mailbox and write emails. Therefore, if most webmasters leave their email addresses on the page to provide users with feedback, I believe they will not need to open their email addresses to check user feedback for a long time.
For users, they may not have these complex ideas, and may really put forward their opinions and suggestions out of love for the website. This is such a joy and joy for those of us who run the website ourselves. Therefore, it does not matter what form of feedback the website uses, but what is more important is our attitude and actions towards users. Regarding user feedback, regardless of whether it is right or wrong, at least tell the user: Read it! Otherwise users will be disappointed. As for watching videos, I will still go to Youku, but what about giving opinions? I can't do it anymore! Although I write this article from the perspective of a webmaster, I am a user first. I hope that the feedback experience I have personally experienced from the perspective of a user can arouse everyone's attention and thinking. The copyright of this article belongs to the webmaster of www.3ppt.com , a home for IT practitioners. Reprinting is welcome. Please indicate the source. The small station only has 5 outbound external links, and we are sincerely looking for links from IT websites.
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