User behavior here refers to the process of what users do when they click on the URL and come to your website. In order to explain how user behavior affects search engine rankings, this article is temporarily divided into two situations:
After the user visits the website and does not find any effective value, he closes the webpage and leaves the webpage within a short period of time, which is called invalid behavior.
After the user visits the website, he or she discovers effective value and continues to browse other web pages. If the user remains stuck on the web page for a long time or performs other operations, this is called effective behavior.
If the search engine directly uses the collected user behavior (website traffic, click-through rate, website viscosity, etc.) for ranking. I believe that if you are smart, you will find ways to use cheating methods to simulate these data and improve your website ranking. In the past, brushing traffic rankings and click rankings were cheating behaviors due to search engine loopholes. Search engine engineers conduct a comprehensive analysis of user behavior, imitate people's behavior, and divide user behavior into valuable behaviors and worthless behaviors. If it is determined to be a valid value web page, the search engine will recommend it to the user. The behavioral judgment of search engines may be more complicated than we think. Avoid cheating to the greatest extent possible.
Here are some examples.
1. As early as two years ago, black hat SEO used click rankings and was crazy for a long time. There was a kind of click software that set keywords and URLs to be clicked to imitate human searches and clicked on the URLs to improve rankings, but it failed after a few months. The reason is that he only clicks to enter the website and then does no operation, nor does he browse other pages of the website. This kind of software behavior is recognized by smart search engine engineers, and it will seriously prevent your website from turning around. I used to maintain a website in the sunshade industry, but my future was ruined because of this. I learned this lesson!!!
The difference between invalid click behavior and valid user behavior: Invalid click behavior, only search clicks to open web pages without browsing behavior, is judged as worthless user behavior; valid user behavior opens your website from search engine links, and browses including the number of pages viewed. The depth of browsing, the length of stay, and the number of times the user visits next time will be important basis for search engines to judge the value of the website. When invalid clicks are greater than valid clicks, your website will be judged to be of invalid value to users and will not be recommended to search engine users.
Some friends once asked me how many times the invalid clicks exceed the valid clicks before it will be judged as a worthless website. I don’t know this. The solution is to improve the gold content of your website, add valuable content, increase user experience and stickiness. This is why everyone understands why links should be found on websites with relevant content. A scholar who focuses on the medical field will not study SEO. When this scholar opens the SEO page, he will close it immediately. This behavior is recorded as worthless. If you insist that medical people can also learn SEO, I think there are very few. Therefore, when invalid click behavior is greater than effective click behavior, the value of the website relative to search engine users will be greatly reduced, and ranking will not be recommended.
How can we improve users with effective behaviors? If you are smart, you will definitely be able to find the term user experience among many factors.
2. User experience is a word that has been on the lips of webmasters in the past two years. Every webmaster hopes that his website will bring a better experience to users, so that every user will feel happy when they come to their website and get useful results. It is a very useful website with valuable content. In fact, the essential job of SEO is to improve the user experience of the website. When SEO people improve the user experience of the website, they can also effectively improve the website ranking. At the same time, users’ experience on the website affects website rankings. Search engine technical engineers are also studying user behavior and incorporating this algorithm into the ranking algorithm and it is one of the very important factors. Baidu Robin Li said: "User experience Degree is more important than commercial interests." Tencent CEO Ma Huateng "Our goal is to make users feel super fast, fast, and make the user experience very good!"
Although they don't say this is related to search engine rankings, you can be smart enough to see that they attach great importance to user behavior. If a person doing SEO ignores these, I believe he will soon be eliminated by the SEO industry.
In real life, you can give some gifts to your boss, and he will immediately agree to give you a promotion. However, when the leader takes money from you, he must also look at your user experience and your ability to do the job. What's more, the online world is relatively fair, and any speculative behavior is untenable, unless Robin Li is your son and Brin is your son. If that’s the case, you don’t need to do SEO~just kidding~
PS 1: The ultimate goal of search engines is to return user behavior information to users. User behavior can intuitively and effectively reflect what kind of information is valuable to what kind of users. Search engines need to study more and use user behavior data for website ranking. They need to be more advanced in improving the effectiveness of user behavior. At present, search engines are doing a good job in this regard.
PS 2: Before writing this article, a friend in the group asked me how search engines can know user behavior. In fact, I can't explain it clearly: the search engine toolbar should have this function to collect user behavior. Second, the COOKiEs generated on the user's computer when the user uses the search engine. There may be deeper knowledge. I don't know much here. My knowledge is very limited, but I believe that most SEOers believe that search engines are very powerful. How powerful is it? You ask again. Search engines can know which folder the AV movies on your computer are in. Ha ha!
This article was written from one in the morning to five in the morning. It was very hard. If you think it is good, please give it a thumbs up. Or email [email protected] . If you repost, please include the source of this article http://www.seoniu.com/archives/437 Thank you!
I recommend you take a look: Benign SEO http://www.seoniu.com/archives/408
PS3: Some brothers who are new to the SEO industry also understand this truth. User experience may require the assistance of programmers, front-end artists, copywriting planners and other related personnel. Some are unable to do what they want and are eager to achieve success to complete the ranking. Wandering in the SEO gray hat zone (what is SEO gray (black) hat http://www.seoniu.com/archives/138 ), taking risks.
Zac's article on Baidu Optimization Keyword Ranking Factors Survey did not list the impact of user behavior on rankings. He may only investigate factors related to the web page itself http://www.seoniu.com/archives/341
This article is in English, you can also take a look at the Google ranking algorithm that moves away from links and toward traffic patterns.
PS: The highest state of drinking is not getting drunk, which is the highest level. The highest level of driving is not to speed. The highest level of SEO is not to cheat.
Xu Niu advocates: optimizing environmentally friendly SEO and focusing on user experience is the way to go!
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