Qingdao SEO has been engaged in website operation and SEO optimization for more than two years, and has handled many optimized websites, including some corporate websites. It should be said that the optimization of corporate websites is relatively simple, and it is easy to get good rankings. You don’t even need to deliberately optimize the website to get rankings. However, many small and medium-sized enterprises still feel that they have no idea how to start their own websites, and they cannot see them for a long time. The main reason for website ranking is still the lack of some basic SEO knowledge. Today I will talk to some novices or friends who are engaged in enterprise websites about the optimization of enterprise websites, and talk about some of the optimization processes of most enterprise websites that I have experienced. Frequently asked questions and solutions.
1. Don’t understand the settings of website title and description. This is a common mistake that many corporate websites make. Whether the title of a website is set correctly or not directly affects the ranking of the website. For example, the enterprise website produces plexiglass, and the company name is "Changchun Sanjiang Plastics Co., Ltd.", and the title of this website reads "Changchun Sanjiang Plastics Co., Ltd. welcomes you." You see, how meaningful is such a website title? It can be ranked first without us optimizing at all, but who will search for such a website? Who can search for it? Therefore, the correct way to write it should be: plexiglass processing Production - Changchun Sanjiang Plastics Co., Ltd. It is roughly correct to write it like this. Of course, you can think about how to write it more specifically. I won’t say much about why.
2. In order to be beautiful and elegant, the website is filled with a large number of pictures, Flash, and js codes. On the surface, this corporate website looks very beautiful to users, but this is something search engines don’t want to see, because search engines are currently far less sensitive to these codes than they are to text. Therefore, we should consider both users and search engines. It is better to use this type of code as little as possible on the website and to use more text instead.
3. The keyword density of the website is seriously insufficient or the layout is unreasonable. Keyword density should be reflected in important tags such as category navigation or H3. Especially the keyword density on the homepage plays a very important role in website ranking. I once optimized the website of a housekeeping company. After taking this site, the homepage Obviously the keyword density is too low, and the category navigation does not involve keywords at all, so I first added related keywords to it, and the effect was quickly seen.
4. All column pages and content pages of the website have a unified title or description, or no description. This is also a big or small problem of many enterprise websites. It may be that when the website was first built, the technical staff were opportunistic and were afraid of trouble, so they did not write titles and descriptions for the column pages and content pages. Many enterprise websites also did not I understand, so I was fooled through. The unified title and description will eventually lead to the fact that other pages of the website except the homepage may not be included or may not be fully included, so this problem must be corrected.
5. Website updates are not timely and irregular. This is a criticism of most small and medium-sized enterprise websites. Because many companies now do not have independent website managers, website updates are irregular, and they are not updated even once for several months or half a year. Some think there is no content to update, and some have not developed the habit of updating. If there is no fresh content, it is difficult to guarantee the ranking of the website. Although the corporate website is not as updated as the personal website and can be updated on time every day, it should be updated at least once a week. Therefore, it is necessary to ensure that the website content is updated frequently.
6. Enterprise websites should also frequently build external links. Although it is not difficult to optimize the enterprise website, external links are one of the very important factors that affect website ranking. Therefore, it is easy to go to some classified information websites (58, Ganji, etc.) to do external link rankings. The specific steps are How much you do depends on whether your website has competition in the industry.
OK, the above are common mistakes made by several corporate websites. Friends who are engaged in SEO work think it is too simple, but for people who don’t know anything about SEO, it is a big problem. These simplest elements are directly related to the website. Of course, there are still many problems when it comes to ranking, but for a small and medium-sized enterprise website, as long as it pays attention to these problems, the website ranking can basically be done well. The original source is Qingdao SEO Blog http://www.y7f8.net/post/173.html . Please indicate the author’s source when reprinting, thank you.
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