Although website keyword ranking is just an index, webmasters who have long-term optimization for Baidu search engine have their own optimization methods. Through various signs included in Baidu, you can easily discover various problems that appear in the construction of your own website. Unfavorable factors, so as a website builder, how should you deal with the decline in website keyword rankings?
In 2011, many new terms appeared in the webmaster circle. Shenma is the most powerful, and its ranking is floating clouds. In their spare time, it can be seen that what webmasters are most concerned about is the keyword ranking of their own websites. The first one after getting up every day The first thing is to turn on the computer and check the inclusion of the website, the website's external links, and the website's keyword ranking, etc., and then publish articles regularly and quantitatively to update the website, and then publish some soft articles to increase external links, or find friendly links. , exchange with webmasters in the circle, I believe most webmasters do this, although it is very hard, but at least the rankings gradually surfaced due to their own efforts, but the search engine algorithm is constantly changing , every update means an assessment, and every time I accept the test with fear, the keyword ranking of the website has increased, and my heart is sweeter than eating honey. I am so happy, the ranking is good, the traffic has increased, and I have made more money. On the contrary, the ranking has dropped, and my heart is more painful than the loss of my first love, and some are even more desperate. There are many such people on the A5 webmaster forum. It can be seen that it is really not easy for webmasters. I In the previous article, it was mentioned that "Is it easy or difficult for an individual webmaster to build a website?" It is indeed not easy, not to mention relying on the website to make a living, which is even more difficult. Although there are many kinds of website marketing and promotion Methods include email promotion, QQ promotion, soft article promotion, word-of-mouth promotion, etc., but the most permanent method is to do SEO. In fact, SEO is the most physically and mentally demanding thing, and the results are often very different. You work hard to build a website, but the key is The keyword ranking unexpectedly dropped thousands of miles away. As a webmaster, Luo Ping, when optimizing the website taoexia.cn, the keyword ranking dropped and the snapshot was not updated. Today, I will try to introduce some ideas. Let me talk about my personal analysis of the decline in website keyword rankings. I hope everyone can discuss it together:
The domain name of the website was registered in 2009, so it is not old and young. Since the creation of L-carnitine-themed content in 2010, there has been almost no increase in external links, but it is basically supported by high-quality friendly links. When Baidu updates, it is in danger and it is easy to be squeezed out by peers. However, this is an adjustment of the algorithm and an assessment of the comprehensive data of the website. An expert webmaster will know at a glance that building a website with Taoke products will basically not be ignored by others. It is promising because the websites promoted by Taoke are basically not interesting, so users will not engage in reprinting and other behaviors. It can be said that the website does not have user experience. Therefore, in terms of SEO, in addition to constantly increasing effective external link resources, it is basically There is no chance. Buying links has become inevitable. Of course, I also bought some external links with high PR and good quality through the introduction of A5 staff. Even so, the keyword ranking of the website still dropped sharply. I carefully After thinking about it, I learned from the log of data captured by Baidu spider that the data captured by the spider is normal, basically 200 0 0 code. It can be said that it was successfully captured and stored in the database. Logically speaking, it should be released immediately, but It has been 10 days, and the snapshot is still not updated. The article page still included 5 articles on the 21st, and the collection time showed 13 hours ago. You must know that they were collected in seconds before, but even if the articles were included, the home page is still there. I checked the status of the server. Everything is fine. The inclusion of Google, Yahoo and other search engines is normal. So what is the reason why the snapshot and inclusion seem to have entered the sandbox period? Could it be that I was in the sandbox period for 10 days? Suddenly 4 friendly links were exchanged before? Could it be that some of the articles on my website were reprints and pseudo-originals? The more I thought about it, the more I realized that all the previous efforts were terrible. Some friends in the group said that the ranking was good, and there was a way to stabilize it. Just don’t update the website, only add external links, and the ranking will drop as soon as it is updated. Therefore, I think this is an adjustment of Baidu’s algorithm. For some reason, my website happened to be included in the assessment period, and Baidu usually updates it once a week. , it feels like it has not been updated for a long time, because some of the snapshots of my other small sites are stuck at No. 2. Comparing the previous data, they are basically updated every few days. This is the basis for my website keyword ranking to decline. I have also communicated with the webmasters in the group. After all, the weight of the website is not high enough, but what is the weight of a website that promotes Taoke? I also often study the websites of competitors and found that the Baidu algorithm is indeed effective recently. With changes, the rankings of many old sites have declined to varying degrees, and the snapshot updates are not timely. Although dozens or hundreds of websites are included every day, the snapshots are only updated every once in a while. The keyword ranking of this website is too worrying. Okay, I don’t know what webmasters have to say. You are welcome to share your thoughts with me. This article is originally published by the webmaster of L-carnitine ranking http://taoexia.cn , and is first published in A5. Please be sure to indicate the copyright source when reprinting, thank you!
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