As an SEO practitioner, I have experienced the transformation from a webmaster to a full-time SEO. In the process, I have gained more ideas and understanding of this work and industry. From different standpoints, the views and understanding of SEO will be affected by the limitations of the work and cannot fully understand and grasp the elements required for optimization work. After experiencing this change, looking back on the change in my understanding of this job, I feel that cultivating "SEO thinking" is the key to breaking through my own limitations and sublimating my own optimization level!
Whether you are a professional SEOER or a personal webmaster, you should try to cultivate your own "SEO thinking". Using this kind of thinking can make you more regular, purposeful and executive when optimizing your website, and can better ensure that Optimized results achieved! Based on my personal experience and understanding, I will briefly talk about what SEO thinking is and how to cultivate this kind of thinking.
1. How to define “SEO thinking”
According to my feelings and understanding, SEO thinking refers to being able to keenly connect the things you come into contact with the SEO of the website, whether in the process of website construction or in other daily activities, and find out that it is helpful for optimization. , valuable information, thereby improving the level of SEO optimization from a new level. After all, in our daily work and life, there is a lot of valuable information that can play a role in optimizing the website, which involves discovering valuable new "keywords" in hot events and seizing the opportunity to take advantage of new emerging trends. Lay out and optimize keywords to gain search traffic. In addition, for the management of the website optimization process, you can actively learn from some common methods in enterprise management. Especially for professional SEOERs, when dealing with multiple optimization projects in hand, it is necessary to introduce efficient methods of project management to improve the efficiency of the work. Efficiency ensures that each project can achieve the desired results.
2. How to cultivate “SEO thinking”
A. Proficient in basic SEO skills
To use SEO thinking to improve optimization skills and levels, the first thing you need is to lay a solid foundation and master basic SEO skills proficiently, which includes the following aspects:
(1) How to determine the keywords of the website, which are divided into main keywords, popular keywords and long-tail keywords
(2) How to write the Title, Description, Meta KeyWord, Tag, etc. of the website
(3) How to select a promotion platform to build external links to the website
(4) How to create high-quality original or pseudo-original content
(5) How to do a good job in the external link structure within the website
(6) How to make good use of search engine tools that are beneficial to SEO optimization
These basic SEO skills should be something that webmasters, and even full-time SEOERs, should be proficient in. If there is anything unclear, I suggest you read more basic articles in the SEO column of A5, and go to the forum for exchanges and questions. , and then I will also write some of my own experiences on these basic skills to share with you.
B. Be a “careful person” in life
On the basis of having basic SEO skills, you can gradually integrate these skills into your own thinking about problems, so as to combine thinking related to SEO optimization with things encountered in life or work, and be good at positive thinking. , find things from life or work that can help improve optimization skills and levels, and be a "careful person" in life.
For example: when you see recent hot news events, you should actively explore some elements that may become popular search keywords. By seizing the opportunity of speculation, you can timely deploy keywords to earn a amount of traffic and convert it into income. .
For example: When you are wandering around on the Internet after work, you should pay careful attention to some forums with high weight and loose management that you encounter, and write them down as a new platform for external links in the future.
For example: when you come into contact with some well-optimized websites, you should carefully analyze the optimization methods they use, and extract useful methods that can be used as reference to supplement your own optimization techniques.
It can be said that "SEO thinking" is to integrate optimization as an element into the way of thinking, to be a thoughtful person in life, always pay attention to new resources that can be accumulated, and to pay attention to new resources that can be used to help you improve your optimization skills. Experience, so as to accumulate less and make more, let your optimization skills be sublimated through the accumulation of "quantitative change" and finally achieve "qualitative change".
After becoming a professional SEOER, looking back on the journey from being exposed to SEO to the continuous in-depth study and thorough immersion in it, I calmed down and discovered that behind this seemingly simple industry, what is needed is not only a good mentality, an attitude that is good at learning and summarizing, but also the ability to be calm. Make up your mind, really like this job, continue to refine your thinking and skills, and cultivate a natural "SEO thinking", so that you can do website optimization with ease. I hope that my experience and self-summary can help more webmasters and peers understand SEO better and more deeply, and achieve better results in future website development and work! This article was originally created by the good-looking TV series http://www.hua2008.com/ . You are welcome to reprint it. Please keep this link when reprinting. Thank you for your cooperation!