The importance of keywords to a website is self-evident, as it establishes the direction of website content expansion. Choosing the right core keywords is equivalent to choosing a path to success. The author also briefly explained the importance of SEO keyword analysis in a previous article. So, how to choose the right keywords? This requires combining SEO optimization, analyzing according to the following three principles, and selecting the core keywords of the website.
1. Relevance.
Core keywords are closely related to the theme content of the entire website, and are usually the target keywords on the homepage of the website. Therefore, the core keywords must be closely related to the website content, and the search engines must be told what content the website is mainly about.
It is recommended that you try to ask yourself: "What kind of information can my website tell users? What kind of problems can it solve for users?"
2. User search habits.
When choosing keywords, you might as well list a few more keywords that can be used as core keywords for the website. After defining the scope of keywords and listing multiple keywords, you can ask yourself again: "If I were a user, how would I search for this type of question?" Of course, if you ask more Ask your friends and you may get answers that are closer to "real users."
For example, such as "keyword analysis" and "keyword analysis", which one do most users usually choose when searching?
3. Degree of competition.
Many times, the level of competition determines the final choice of keywords. Everyone knows that keywords must have search volume to be valuable. These keywords are often relatively popular words. Although unpopular keywords can easily get rankings, if no one searches for them, the efforts will be in vain.
The degree of competition of keywords is often judged through these aspects (it is not denied that the degree of competition of keywords can also be judged through other aspects):
a. Number of searches.
More detailed data can be observed through Google Keyword Tool and Baidu Index. The higher the value, the higher the degree of competition.
b. Bidding promotion quantity.
You can check the number of bidding rankings in the search results displayed for a certain keyword to determine the degree of competition for the keyword.
c. Bidding price.
You can check the approximate bidding cost of keywords through Google's traffic estimator tool. Although it is not accurate, it is worth reference. Those with high prices may not necessarily have fierce competition, but those with low prices will certainly not have too much competition.
d. Number of competitors.
The author personally feels that the number of competitors is an important criterion for measuring the degree of keyword competition. The intitle command returns the number of pages containing a certain keyword in the title. Because these websites will have this keyword in the title, they generally have optimization intentions.
If the keywords of the website can follow these three principles, I believe that in the future efforts to optimize, you will see tangible results.
The above is the author’s little opinion on the selection of core keywords for the website. If there are any shortcomings, please feel free to enlighten me and correct me. Thanks.
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Thanks to Yu Shen for your contribution