Friends who do SEO know that the role of friendly links in optimizing the entire ranking cannot be underestimated, especially for Google PR value, which is the most important, because the calculation of PR relies on these friendly links and backlinks. I will not introduce the specific calculation method in detail here. Today I will mainly talk about several misconceptions encountered in the process of making friendly links:
1. The PR must be equal to or greater than the PR of its own website: I have met many friends like this. They think that they are at a loss with the website with a lower PR, and it will affect the improvement of their own PR and even lead to a decrease in PR. I met many such friends. At that time, although www.xiaoxingzhishaji.cn ranked first on Baidu for almost all keywords, those sites with high PR were unwilling to change links. Here I mainly overturn this view from two points. First, the PR value has nothing to do with Baidu. Everyone knows that PR is just an algorithm used by Google to evaluate websites and has nothing to do with Baidu. The level of PR value can only show the degree of friendly links and directional links of your website, but it does not mean that the quality and weight of the website have little impact on the ranking of the website. 2. Here I apply Zac’s words. The PR value of a website increases or decreases only by the number of external links. How many links a website exports and how many websites with low PR values are linked to it will not have any impact on the PR value of the website itself. If I explain to friends who know the PR algorithm, they will know that Google’s calculation of PR is only based on the quantity and quality of links to your site, but it will not have any impact on the quantity of links exported to your site. Each additional link will. The improvement in your PR is just to increase the numerical value in the quality of the connection. The decrease in website PR is simply due to the decrease in external links. It’s fast and PR is only updated every three months. A low PR now does not mean that the PR will not be high in the future.
2. Post this title on the website, if it is not the first one, it will not be done. Friends who often use Baidu and major search engines know that search engines rely on keywords to search, rather than a sentence. Coupled with the word segmentation technology of Baidu and Google, the words contained in these titles will be separated and queried. Finally, The result is that everything is there except the site you are searching for. I have encountered this situation many times. The longer the keyword, the more specific it should be, but the search results are less useful. Those who hold this view say that the entire title does not rank first in Baidu and Google, let alone other keywords.
3. The website is ranked in Baidu and Google. The ranking they think here refers to the first two pages of Baidu and Google. First of all, let me talk about rankings. It depends on whether what you are doing is unpopular or popular, and it also depends on how many competitors your words have. Words that are not competitive will easily go up and will not do anything for your website. It has a driving role, and the ranking is only temporary and Baidu changes frequently. There is no way to say that those sites will go down tomorrow. Thirdly, the good ranking of other people's websites will not have much impact on your site. Website ranking and stability are a long-term process. Only those sites with stable rankings and high weight will have a little driving effect on your site.
4. Only work with similar sites. There is a certain amount of competition between similar sites. Although the correlation is extremely high, it is not a good choice for connection. What we should choose are those that are complementary and other sites that are closed first. Friends who have worked on shopping websites have deeply realized the importance of this. For example, for the jewelry website I built, to make links, I need to find some websites related to clothing or cosmetics. These complementary websites can not only provide Its website brings traffic and greatly improves the conversion rate of traffic.
Here I will briefly talk about the situations I encountered. Of course, there are many other misconceptions. Finally, let me talk about several factors that I refer to when making links. Snapshot, collect, it's that simple.
First published: www.91shashiji.cn (please keep it when reprinting) Author: Li Xiaoyao Friends who reprint please retain the original rights of the website and the author.