Since June, Baidu's "small moves" have not stopped, but they have not resulted in large-scale and substantial adjustments. Therefore, the affected websites consider themselves unlucky. Self-analysis may be an "individual case" caused by the poor quality of the website. ". However, at the end of the month, specifically on June 24, the number of webmasters in the webmaster forum who reported the sharp drop in website inclusion increased sharply. Through the author’s personal experience and investigation, the update results on the 24th showed that Baidu’s review of many websites The inclusion has been significantly reduced, causing many webmasters to complain, and website optimization has been greatly affected.
It happened that some of the client websites I was responsible for had experienced fluctuations in inclusion since June. At that time, the client thought that my optimization work was not done properly, and they were really sad. However, after my investigation and analysis, , I told the client that this was Baidu’s own adjustment and had nothing to do with website optimization. It was not until Baidu’s large-scale adjustment broke out a few days ago that the client became convinced of my previous judgment. In fact, Baidu often has a greater impact on the work of webmasters and many SEOERs due to its own adjustments. After personal observation for nearly a month and combined with previous experience, Baidu may roughly have the following three adjustments. reasons, and at the same time provide some countermeasures for your reference:
Reason 1: Baidu algorithm is being adjusted
Considering that Baidu often experiences sudden fluctuations in the inclusion of some websites, such as the "5.20" incident not long ago, there are basically no less than two similar incidents every year. However, this time I judge that Baidu may really be adjusting its algorithm. The reason is that this website inclusion adjustment has actually started a long time ago, and it is not concentrated overnight as before. This phenomenon has been observed from the inclusion changes of several client websites that I am responsible for. This outbreak concentrated on June 24th may be a collective outbreak after the algorithm was changed to a certain extent, so it is "in the same vein" as the previous small fluctuations, so this possibility is quite high.
Reason 2: Baidu server failure
In the past, Baidu's rapid fluctuations in indexing occurred 1 to 2 times a year. It was often later proven that there was a problem with the server, caused by hardware equipment failure, and had nothing to do with the optimization problems of the website itself. However, this situation usually occurs overnight without warning, making it impossible for the majority of webmasters and optimization workers to deal with it. However, the emergence of this incident, especially the large-scale outbreak, was also concentrated in the update on the 24th, but by It has been three or four days and there is still no recovery, which means that this possibility is relatively small at present. We still have about two days to observe. If it still does not rebound significantly to the previous average level by next week, it means that Maybe this time it’s time to “get serious”.
Countermeasure analysis:
1. Prepare for the worst and make the best preparations
Assuming that we may face the worst case scenario, that is, Baidu has "really taken action" to make major adjustments this time and significantly adjusted the inclusion of many small and medium-sized websites. Then we cannot change the established facts. All we can do is continue We will develop and optimize the website step by step, increase the proportion of original content, and continue to support website optimization with high-quality external links, so as to be best prepared to deal with this adjustment.
2. Explore the changes brought about by new algorithms
If it is really Baidu that has made algorithm adjustments, then what we need to do next is to understand where the algorithm changes this time, and what aspects Baidu pays more attention to on the website, whether it is the quality of the homepage, the external links of the website, or the website The length of existence, these factors all need to be communicated with other webmasters, actively understand the latest developments in the webmaster forum, and find out the adjustment algorithm from the comparison of changes in the collection of different websites, so as to improve the future website construction. Make timely adjustments during optimization and optimization to keep up with changes in Baidu’s algorithm.
All in all, our optimization work will always be half a beat slower than Baidu's. After all, it is the maker of the "rules of the game". What we can do is to work harder to catch any algorithm changes in Baidu in a timely manner and understand them as early as possible. And master new rules, so as to better participate in the "game" in website optimization, win from it, and get better results.
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