Regarding this major update of Google PR, seeing that the PR of big websites has dropped sharply, while the PR of some new sites has suddenly increased, many webmasters are excited again, and the forums of major webmasters seem to be exploding. Xinhuanet, one of the websites with the highest PR in China, dropped from PR9 to PR6. However, there are also many websites that have jumped from PR0 to PR6, such as Qinbei.com, 28tweet, etc. Sina Weibo rose directly from pr2 in February this year to p8.
This Google PR update is very different from the past. According to a forum survey, 68% of the votes said that the website PR has increased. I take this data with a grain of salt. What is even more surprising is that this update has caused the PR of many new sites to increase. It is not the website that has been updated diligently for a long time in the past, and the PR of these new sites has increased by more than just one or two numbers. One of my websites has also been upgraded from pr0 to pr4. Coincidentally, Baidu's inclusion has doubled today, but the subsequent paginated inclusions are not found. It was so evil that Baidu also followed suit.
This Google PR update targets mostly low-weight websites. I think this will once again greatly stimulate webmasters to pay attention to the cultivation of new sites. After all, the importance of PR has weight in the hearts of many webmasters. Regardless of whether this is an abnormal update, we can still get some inspiration from this major Google PR update.
From this major update of Google PR, how can we effectively improve the PR value of the website? The following is my summary.
A little in-depth understanding of those websites that have been improved by Google PR can probably lead to the following key points:
1. The higher the quality of the external links, the more extensive they are, which plays a vital role in improving Google PR. External links can be obtained through soft articles, signatures, exchange of links, information interaction, etc. Linking to websites with high-quality PR (high PR, few export links, no JS calls, especially government.GOV and education.EDU domain names) will increase the PR value quickly. In general, the construction of external links is a long and arduous activity. . The Internet, is it still the Internet without links? External links are always important.
2. The website is updated diligently and tries to be original or high-quality pseudo-original. Although I mentioned earlier that some websites are not diligent in updating, PR has also improved. My real experience is that the content of the website should be updated regularly for a long time to satisfy the taste of spiders. One of my new sites has been directly upgraded from PR0 to PR4. The breadth of external links is not outstanding. I think the main reason is that I am diligent in updating. Therefore, webmasters must pay attention to the cultivation of new sites. Google will not fail to see your efforts.
3. The website has a good structure and a clear directory hierarchy. This needs to be considered when building the website. There are many small and medium-sized enterprise websites that have serious problems with their website architecture, resulting in poor website inclusion. Isn’t this kind of website doing twice the result with half the effort just relying on external links to win Google’s favor?
The decline of website Google PR prompts us to pay attention to two points:
1. An important warning - buying and selling links will become increasingly dangerous!
Based on the development of the purchased link market: some large sites (vertical portals of newspapers, periodicals, websites, news portals), etc. have greatly reduced their PR due to selling high-quality links. I have never been very optimistic about buying and selling links, and I have never tried buying or selling links. Maybe if done properly, buying links can make all the difference. However, judging from Google’s punishment of some high-weight and well-known websites this time, the risk of buying and selling links in the future will be higher, which is something webmasters need to pay attention to.
2. It is becoming increasingly difficult for websites that collect copied content to fool Google. Two of my websites have been so-called pseudo-original for a long time. This Google PR update caused the PR of these two websites to drop directly from 2 to zero. In fact, I have done more external links to these two websites than my website that has increased PR. But the inclusion is so poor, it’s fair for Google to wipe out its PR this time.
Finally, I hope that we as webmasters should calm down and build our own websites with a true attitude that remains unchanged and adapts to ever-changing conditions, and do not pursue the so-called PR one-sidedly. This article is original by Hotel Design http://www.acehy.com/ , first published in A5, please indicate the source when reprinting, thank you.
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