Hello everyone, my name is Muzi Chengzhou. Yesterday was the most sensational day in the webmaster world recently. First, there was a big update of Google PR, and then there was a big decrease in Baidu’s inclusion. Today, Brother Langyu’s forum came first again, surpassing SEOwhy’s first place. It’s really thrilling. Make the webmaster excited like watching a Hollywood blockbuster. But for the Google PR update, more webmasters are still very happy. Many webmasters are very excited to communicate in the group, and many webmasters are competing to see how high the PR appreciation of their websites is. But I may want to pour cold water on everyone here, because I am very skeptical about the meaning of this Google PR update. I doubt whether the role of PR will be slowly lost in the future, and it will no longer be the weight of the website. Key factors for ranking. Let me talk about some of my opinions below.
1. There have long been rumors about the loss of Google’s PR role!
Google had already planned to cancel the display of PR value in the Google toolbar. Google’s PR value was originally only a factor in determining web page ranking, but many people almost equated it with it as the only factor in determining web page ranking. This is a one-sided pursuit and deformity. It was a headache to pay attention to it. In order to correct everyone's misunderstanding, Google finally made the decision to cancel the display of PR value, and also reduced the weight of PR accordingly.
Last year, Google did not update the PR of the website for a long time, which disappointed everyone for a long time. However, the next PR update seemed to give many people hope, so the news that PR has not disappeared is rampant, but we have ignored a problem. At this time Are the PRs real as before, and how many of them are fake?
2. Google PR has been updated on a large scale, and the meaning of website PR will be rewritten!
I checked more than a dozen sites in my hand and found that almost none of them had a PR update lower than 1. The PR of my blog Smell the Rose suddenly reached 2. I asked a few friends and found out that many of their websites went directly from PR0 to PR3, PR4, and one friend even went directly to PR 7. With such a large-scale PR update, does the website PR still have any effect? It is very doubtful. Things, I think the meaning of PR will be rewritten from now on, at least not as important as before. In what aspects will there be changes?
A. Website evaluation
We can divide the evaluation of websites into two aspects: first, search engines; second, webmasters. It is definitely necessary to adjust the algorithm for each search engine, because in the previous ranking algorithm, each search engine still accounted for a relatively large proportion of Google PR. Failure to adjust will inevitably cause confusion in the algorithm and is not conducive to ranking rules. Here I have to mention Baidu’s adjustment to inclusion yesterday. I suspect that Baidu reduced inclusion to balance the previous ranking order because of the impact of Google PR adjustments on its algorithm. Of course, this is just a guess. For webmasters, when they evaluate a PR4 site or a PR5 site in the future, they will not easily think it is a very good site, because there may be too many PR4PR5 sites after this update. And any site may be a PR2PR3 site, so we should be careful when evaluating the website.
B. Some changes in the website optimization process
For website optimization, we used to rely on PR as a measurement standard. The most common ones are two aspects: 1. Friendly links; 2. Purchase links. Many webmasters before us paid great attention to friendly links. We also heard from some friends that the boss of the company asked them to do PR, but if they couldn't do it, they would be criticized. This is really a tragedy. Some webmasters also paid great attention to it when exchanging links. The level of PR, for example, a website with PR3 and a website with PR0 seem to lose a lot if they change the link. After this PR update, this thought that makes people think about it should be changed. I hope everyone Keep calm about the guidelines for exchanging friendly links. I think it’s okay to take snapshots of sites with good new rankings. You can handle the details yourself. Regarding buying links, many webmasters who used to buy links from websites with high PR really laughed every day, but after this time they will probably cry every day. Not to mention that the PR of many webmasters’ websites has increased. They alone It is enough for them to re-price the PR price of the website in hand. It is recommended that when buying links, you should look for some regular websites. Websites with better content and higher weights should not focus on PR as much as content.
Okay, that’s it for this article. That’s all I can think of about Google PR updates at the moment. Everyone is welcome to brainstorm and communicate. Friends who want to communicate with me can add my QQ: 843745641
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