Baidu's irregular updates in the past month have made people confused, and the sudden rise and fall in rankings have made other webmasters at a loss. In the past week, Baidu has shown a situation where "internal pages are updated normally, but the snapshot of the homepage is regressed." However, judging from the results, the snapshot reversion of the homepage of the website violates the traditional sense of "snapshot reversion is a sign of being demoted." This law. From a factual analysis, today's search engine rules may also be: the rollback of snapshots may also bring greater opportunities. Binary analysis is as follows:
1: Reasons why the homepage snapshot cannot be updated in time
Generally speaking, the main situations where the homepage snapshot cannot be updated in time but the inner pages are always efficiently included are:
A: The home page has been demoted, while the internal pages have a high weight. In the process of website optimization, there are always some websites that are improperly optimized and cause the homepage to be demoted. The result is: the homepage is not at the first place or the snapshot is reverted. For this point, the reason is that "the weight of the inner pages is higher than the weight of the home page", which is generally caused by the unreasonable navigation settings and the low weight of the home page. We must always keep one thing in mind: in navigation design, any page must have a link to the homepage, and the navigation channel link is only a link to the corresponding channel or content page, rather than a link to other cross-channels or cross-channel content.
B: Due to the website revision, binary friends had such an example a few days ago: the website was not demoted by Baidu after the revision, but the home page snapshot was stagnant, but the internal pages were still updated by Baidu daily. This phenomenon did not exist before. It should be due to changes in Baidu's indexing rules.
C: The frequency of home page updates is low, which is mainly due to design flaws. In the daily updates of the website, only the inner pages are updated, while the homepage does not change much. As a result, every time the spider crawls to the homepage, there is no fresh content to eat. It is not surprising that the snapshot of the homepage is always updated slowly.
D: The server is unstable. The stability of the server has always been a topic that is emphasized. No matter how good a website’s external links are, it still won’t work without a stable server. For example, every time a spider crawls to the website through external links for indexing, the access always fails or is slow. Will it come again next time? And even if the internal page articles are indexed, all the blame for instability will be spread. Above the home page.
2: Solve the problem of homepage snapshot rollback
Only after analyzing the reasons can we find the corresponding solution. The solution has actually been mentioned in the above discussion. But in addition, more is the integration and optimization of the internal and external aspects of the website, such as:
A: The internal optimization of the website is mainly reflected in the structural integration and cleaning up the useless code on the homepage, such as too many special effects Flashimages. Because the page is too large, it is not friendly to search engines. On the other hand, when optimizing the text description on the homepage of the website, you can add keywords and links to the homepage at the bottom of the page, or insert keywords into the content page and add descriptions. This is a relatively common optimization method.
B: Let’s talk about original content. There is no need to mention the importance of website originality. All webmasters know it. But one thing worth noting is: relevance and quality are very important. Don’t think that as long as it is original, search engines will include it. In fact, this has become a thing of the past. When updating content, it is best to define the text to be more than 500 words.
C: External links increase the weight. External links to a website are always one of the most effective ways to increase and restore the weight of the website. Therefore, Binary’s "Speak with Facts: Seven Tips to Maximize External Link Efficiency" two days ago 》More details are provided. Friends who are unclear can refer to it for details. However, when it comes to the most effective promotion method, Binary always believes that soft article creation is the best. An excellent soft article not only brings external links, but also increases brand value when used properly. Invisibly, it not only satisfies the search engines, but also makes the brand image deeply rooted in people's hearts. Why not?
However, as far as Baidu's current rules are concerned, snapshot regression does not necessarily mean being demoted, and this huge opportunity is hidden in it. It just depends on whether you can see through it, whether you can persevere and do what you should do every day. Why should you care about how the search engine rules change? Binary Network, together with a professional website construction company ( www.joyweb.net.cn ), always believes that: search The engine rules are always the same, and the punishment rules are only designed to eliminate websites that have the potential to develop in a normal and orderly manner. If you have done what you should do, why should you be afraid?
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