Many friends want their website to have a good ranking, so they work hard on external links and website content. Many webmaster friends believe that the more frequently the website is updated, the better the website ranking will be as time goes by. Improvement, so many webmasters try their best to update website content every day. Even if they cannot get high-quality content, they will find ways to reprint an article they think is good. So, what is the relationship between website update frequency and Baidu rankings? ? Based on some of my own observations, the author puts forward some of my own opinions here, hoping to get everyone's advice.
Generally speaking, the author believes that as the number of high-quality pages on the website continues to increase, the weight of the entire website will slowly accumulate, thereby improving the ranking of the entire website. Therefore, as SEOs, we need to understand the frequency of information update of the website. In fact, the frequency of website update is also an important way to accumulate Baidu weight, but we must pay attention to the reasonable transmission of weight.
First: We must pay attention to the quality of articles, rather than updating for the sake of updating.
Many friends believe that if you want to maintain rankings, you must maintain a certain frequency. Even if the quality of the articles is not good, it will have a certain effect. But in fact, this idea is not accurate. After all, the articles we update are not for search engines to see. To be more clear, we should not be able to pursue update frequency, but really original or original ones. Quality content needs to be provided to visitors, so it should be updated.
Second: Since the update frequency of different website types is different, we cannot blindly pay attention to the update frequency. In fact, the author believes that search engines should have corresponding search cycles for different types of sites. Therefore, for a certain For some corporate websites, if excessive updates are inconsistent with reality, they may not be effective. The author believes that for certain categories of websites, search engines will have a certain period to crawl and include them, so frequent updates may not necessarily be effective. significance.
Third: Excessive update frequency will also trigger search engine vigilance.
If the quality of the website content is not high, excessive update frequency will attract the attention of search engines and increase the review of the website, which will also lead to negative consequences.
Fourth: Frequent updates are also meaningful, but more attention should be paid to the quality of the articles.
When a search engine visits a website, it must not only include new pages, but also check changes in previous pages. This is a feedback mechanism. When accessing a previously included page, the new URL will be added to the library to be accessed. At the same time, frequent updates are conducive to developing good crawling habits of spiders, which is conducive to the accumulation of weight of the website.
Perhaps webmasters will find that some sites that have not been updated for a long time still rank very well. This is a very normal and common situation. The author has two opinions:
First: Whether the articles on the website are updated in the short term will not affect the search engines’ regular visits to the website. In fact, even if the website is not updated, as long as there is a certain amount of external links, the search engines will still come. Visiting and recording will not affect your ranking in the short term. But if it is not updated for a long time, that is another matter.
Second: In the continuous search process, search engines will conduct a scoring system for the collected websites. For example, assuming that a website has accumulated a weight of 10,000 points over a long period of time and is ranked first, then the spider Every time it is crawled and found that the website has not been updated, a part of the score will be subtracted, and a part of the score will be added when it is updated. The scores of other websites are the same. As long as the total score of other websites does not exceed this website, then this website will still be ranked first. , and has nothing to do with the frequency of updates. This is just because of the weight accumulated by the website over a long period of time.
Third: Update the website frequently, but what really works are the high-quality articles. Bad articles do not serve the purpose of accumulating Baidu weight, so naturally they have no meaning in ranking.
The author believes that the frequency of website updates can increase the crawling of Baidu spiders and allow search engines to speed up indexing, but it has little impact on Baidu rankings. The more important thing that affects Baidu rankings is the high-quality content of the website and the accumulation of external links. weight. These are purely personal opinions. I hope to discuss and learn with you. Finally, the copyright of the article belongs to: Guangzhou Abortion Hospital: http://www.gzrlw.net/ . You are welcome to reprint, but please keep the link when reprinting. Thank you. Everyone’s understanding and cooperation!
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