Many companies want to establish their corporate website as a business card of the city in their industry or region, so that when everyone mentions this industry or this city, they can reflexively think of the company and its website. As an e-commerce type website, we should pay attention to credibility, reputation and brand building. Regional wedding photography websites also need to pay attention to word-of-mouth and brand building. The following will briefly introduce the word-of-mouth and brand building of this type of website from several aspects.
First of all, the content of the website should be prominent. The purpose of website promotion is to increase the click-through rate of the website so that more people can know and visit the company's website. Wedding photography websites mainly display pictures. How to stand out among these websites must be your own. Characteristics of the company. In addition, in order to increase the attractiveness of the website, it is best to introduce the discount information of various photography packages, unique shooting techniques, senior photographers, unique shooting locations, etc. in text.
Generally speaking, the most eye-catching place on the homepage of the website should be a slideshow, which mainly displays the unique sample display of the store. Then there are text messages, which include:
(1) Introduce the package price and included content. It is best to list the original price amount and the event price amount together to give customers a strong visual impact and allow them to truly feel the strength of the discount.
(2) In the website forum, some sample photos taken by the company's customers (selected and displayed in various shooting techniques and various shooting locations) are also briefly introduced. It is best to attract the customers themselves to leave messages and express their opinions on the photography company. Praise and recognition include comments such as comments about wedding photos from people who browse the forum. This can greatly enhance the attractiveness and persuasiveness of the website.
Secondly, cooperate with local media to build the reputation of the company and its website. Cooperating with local media can expand the influence of the brand. As a wedding photography website, the more effective media are mainly local brand forums and fashion newspapers. Among them, local brand forums should be the main focus. For example, in Wuhan, the Wuhan hotline should be the main focus. Brand forums that focus on local areas can establish a good brand image in the hearts of netizens in a short period of time and increase visibility. Fashion newspapers such as First Life play a supporting role. Through the above two methods of publicity, netizens can form a good brand image. Brand impression. In addition to the above two methods, you can also regularly seek cooperation with big brands and rely on their brand influence for word-of-mouth promotion, which can often achieve twice the result with half the effort.
Thirdly, the brand can be combined with local characteristic activities to make it more local and easily accepted. In the early stages of website development, an event can be organized in the region that can combine the characteristics of the region. For example, the wedding photography website can be combined with the region, such as sponsoring a collective wedding, supplemented by giving away coupons or drawing free wedding dresses. Photography quotas and other methods, this effect will be very good: while directly obtaining customer resources, it can easily be reported by local news websites or newspapers, have an important impact on potential customer groups, and greatly promote the spread of the website brand. In addition, by organizing special events in conjunction with local areas, you can expand brand credibility and reputation and enhance brand image and influence by serving these customer resources well.
Finally, it is necessary to establish information dissemination channels for the website and delete negative information on the website in a timely manner.
In order to improve the reputation and brand building of regional websites, it is necessary to establish some influential information dissemination channels. For example, the more popular Weibo can be used to mobilize employees of wedding photography companies to record every detail of daily shooting, and Some of the experiences of some service customers are written in the form of cases, giving people a real feeling and making it easier to attract the resonance of netizens. Moreover, during the website construction process, once any negative content or content that is not conducive to website branding and reputation building is found, it must be deleted as soon as possible to avoid the spread of negative emotions.
If you carefully study and do the above four points, I believe you will be able to create a website brand with local influence and at the same time form a good reputation among netizens. What are you waiting for? Act quickly, the sooner you act, the sooner you can achieve success! [This article is contributed by http://www.demleague.org.cn Wuhan Fubao Network Technology Company]
Thanks to Wuhan Fubao Network Technology Company for contributing