June 28, 2011, was a huge change for China's Internet. Many webmasters' indexes dropped sharply, and even only the home page remained. While complaining, webmasters were also considering the reasons for the sudden drop. Take my website as an example. Before the 628 Baidu update, the Baidu site had remained at 1500. Suddenly overnight, only 5 pages were left directly displayed on the Baidu site. Snapshot update times are starting to slow down. Countless personal webmasters must have encountered problems similar to mine. Our first reaction was that Baidu had downgraded its rights. We were thinking hard about whether the website maintenance and external links some time ago had caused Baidu's resentment. My website has always published 5 articles a day, and Baidu always published 5 articles a day. It was included within minutes, and the external link websites I usually promote are only some portal websites such as A5. forum. The number of external links posted every day is also maintained at around 50, which should not touch the edge of Baidu. This problem should also trouble countless individual webmasters, who cannot find the reason for the huge changes in Baidu site instructions.
Baidu follows individual user experience, and the content and external links of the website are important weights in determining Baidu's weight. Excessive collection and the publication of a large number of pseudo-original articles are undoubtedly serious violations of Baidu's guidelines. Content is king. Only by publishing some original articles can we bring a better experience to users and win the favor of Baidu. Of course, the weight will naturally go up. To improve Baidu rankings, we must insist on writing some meaningful articles. Some individual webmasters blindly Think of Baidu as a machine. Several paragraphs were taken from countless articles and merged together. Then disrupt it, or even more ruthlessly use the Google Translate tool to translate it into English and then into Chinese, and do this. Although it is said that the uniqueness of the articles you publish can be guaranteed. However, it seriously violates Baidu's guidelines. After reading such an article, you hardly know what is written, let alone what the user experience is. If articles like this always appear on a website. Baidu will of course drop you. Even if you work hard every day.
The number of external links is another important weight for improving Baidu rankings. The following is an analysis of some common methods used by webmasters to improve external links, such as website groups, blogs, buying links, forum postings, and writing soft articles.
1. The power of station groups is undeniable. Some popular keywords, such as: L-carnitine, novels, movies, etc., are always dominated by website groups. The site group has a very powerful power, allowing the website to have countless internal links and keyword votes overnight.
After the 628 Baidu major update, we carefully checked the rankings of various popular and profitable keywords, and found that some ranking stations still ranked high on Baidu's homepage. But everyone knows that Baidu’s link weight within the site group has been reduced. If you continue to invest in building a website group in order to improve the website ranking, it is obviously not a wise approach.
2. Internal links in blogs; blogs that were hyped a while ago have become much less popular. The internal link weight of the blog has been confirmed to be reduced by Baidu. Personal webmasters gradually gave up blog internal links.
3. Buy links at a high price; buying friendly links to high-weighted websites is undoubtedly an effective way to improve your website, but the price is not low. A PR5 connection can be sold for as much as 100 yuan a month. Buying a link to improve your ranking has no effect. Bulk purchase connection required
Huge funds are something not all individual webmasters can afford.
4. Forum posting; in the past few years, the external link weight of the forum has been quite high. There are many softwares such as forum water dispensers, and the Baidu R&D team is certainly not a vegetarian. After this behavior became large-scale, Baidu began to discard the weight of forum signatures, and some
The portal forum cannot publish the URL directly. Or it may be deleted directly as an advertising post, but it will become a dead link.
5. Publish soft articles; the starting point of soft articles is original articles. This is a free method to increase external links and publish soft articles step by step. It is an effective way to increase the external links of the website, and of course the ranking will go up.
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